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Cognition

Articles

Past + present.

  1. The Latest

    Frequently Asked Questions on FAQs

    No matter the client, FAQs are often a topic of conversation during many site redesigns. Maybe they are legacy content and deemed a new requirement for the get-go. Maybe stakeholders raise them as a potential solution during the course of the engagement. Sometimes, they even creep up on us (unplanned) after launch.

  2. Rethinking Our Prototypical Process

    When I started working at Happy Cog three years ago, deliverables fell neatly into two categories: design or code. In the design category, there was another clear division: UX design (wireframes) or graphic design (page comps). But then RWD came in and threw a spoke in the wheel. Since JPEGs only show a fraction of a responsive website, we needed to figure out new ways to communicate the design to move the project forward. We introduced HTML prototyping to replace traditional wireframes, and the lines between UX, graphic design, and front-end development blurred.

  3. Opening My Sketchbook to a Client

    People who sketch well are intimidating. I’m talking about those who confidently visualize an idea with speed and style. Some are just born with this talent—others have to develop it. I fall into the latter category.

    Like many designers, I showed enough drawing ability to have put me on this career path but not enough to be an illustrator. That gap in drawing talent manifested itself as a lack of confidence with sketching, as well. I tend to see the vision as the pencil hits the paper—not before. As a result, throughout much of my career, I’ve kept my sketches to myself in volumes of Moleskins. I’ve rarely shared those doodles with coworkers and never with clients. The thumbnail-sized brainstorming and visual problem-solving made sense to me, but I had no confidence it could communicate clearly to others.

  4. The Magpie, the Peacock, and the Mole King

    We lost another job to spec work.

    Originally I came here, to this previously blank page, horrifyingly white (both myself and the screen—it’s been a busy summer) and blinded by rage, to rail against designer injustices (the ones made for designers and by designers) and gnash my teeth and furiously hammer out another scathing anti-spec article (that no one needs), when I remembered a conversation.

  5. Artful Matchmaking: Client to Process

    9/18/14

    by Abby Fretz

    0 Responses

    Over the course of hundreds of projects, project managers develop a very real sense while trying to build a perfect project plan that we are architects pulling from a tried-and-true collection of building blocks. But, (and this is a big but—I cannot lie) tried-and-true can be blinding. Though some client teams and projects seem to closely resemble past experiences, every client is unique, and there are countless combinations of project requirements and team personalities.