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Cognition

Articles

Past + present.

  1. The Latest

    Artful Matchmaking: Client to Process

    9/18/14

    by Abby Fretz

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    Over the course of hundreds of projects, project managers develop a very real sense while trying to build a perfect project plan that we are architects pulling from a tried-and-true collection of building blocks. But, (and this is a big but—I cannot lie) tried-and-true can be blinding. Though some client teams and projects seem to closely resemble past experiences, every client is unique, and there are countless combinations of project requirements and team personalities.

  2. Crafting a Business Ecosystem

    9/11/14

    by Greg Hoy

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    Sure, do it for money. But just as importantly, do it for fun.

    We’re currently working on a digital redesign for Lagunitas Brewing Company. It’s our first foray into the craft beer world and a bucket-list item for me personally, having long been a fan of Lagunitas. Many of their beers are complete style mashups (they are not staples at the Great American Beer Festival in part because their beer doesn’t fit neatly into judging categories). Their brand is decidedly lo-fi, but filled with personality. If you haven’t read a story on one of their beer bottles or some of the prose on a case, just have a gander.

  3. 7 Alternatives to Popular Web Typefaces for Better Performance

    It’s no secret designers love typefaces. Web design is 95% typography, and it’s hailed as the most important aspect of a design. So, it’s imperative to find typefaces that accurately convey the voice of our words. Designers may not be always thinking about it, but how a site performs can be as important as choosing the right typeface. The weight of a font kit is arguably more important to a site’s performance versus other heavy hitters (like images), because fonts are loaded on every single page. And, after all, if a site loads too slowly, users won’t view the typography as you’ve intended!

  4. Cognition Roundtable

    We’re bringing you this special edition of Cognition Roundtable, where Assistant PM Mica McPheeters speaks with our VP of Design Chris Cashdollar about the client’s role in design projects. Spend the next half hour with Chris, as he pulls inspiration from his upcoming presentation at HOW Interactive Design Conference in Washington, DC—“Reevaluating the Role of Your Client in the Design Process.” Specifically, he’ll cover:

  5. Fortitude 101: Surviving Deadlines and Protecting Passions

    I should have an office pony. Something straight out of Thelwell, with a bushy mane as wide as its body, sparkly-painted hooves, and short enough to use as a portable laptop stand. I’m convinced that this should (and will) happen one day. Just ask my coworkers how often “little horses” come up in conversations with me.

    I have a long list of “shoulds.” Most are pony-delightful, but not all of them; some like to sneak in and push my limits—the devious suckers. Those shoulds are the kind that adore instilling doubt, delaying decisions, and convincing us we need to incessantly reach and achieve and exhaust. It takes guts to tackle that kind of should. They play the long game, and they always seem to crop up during tests of our fortitude. They love to mess with our heads.