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Cognition

Articles

Past + present.

  1. Digital Cheer

    The Latest

    C-H-E-E-R-S!

    Following my colleague’s lead, I have a confession of my own to make. In a former life, I was a cheerleader. I cheered with the St. Ambrose Angels and the Brunswick High School Blue Devils. I spent my adolescence jumping and tumbling and flying in stunts, chanting and cheering and dancing to clips of “Work It” and “Come on Eileen.”

  2. What I Learned from Happy Trees

    When I watch someone else work, I see all the clever and messy little ways they get from one place to another. Observing others approach their work has given me useful instruction and new techniques—both technical and soft skills—that I can take into my own work later.

  3. The Truth About Facts

    A significant portion of this country supports a candidate for President that I do not. By now you’ve already formed an idea of whom I’m talking about, though I’ve given no indication about my preference (unless you follow me on Twitter) and the statement is true for anyone who writes it.

  4. How profitable is your staff?

    High fives all around—you’ve just launched another website. It’s truly cathartic when a team’s work fulfills the goals and objectives of a project. But as the project lead, if someone asked, “How much profit did your team generate?”, would you know the answer?

    Ideally, you would, because you’ve been keeping track of your costs over the past months. Evaluating project profitability as your project progresses enables you to monitor hours used and assess the efficiency of your project process so you can make strategic adjustments.

    If you haven’t been tracking costs incrementally, it’s not too late to make sense of the numbers. Determining project profitability in a digital agency, or really any service-based business, comes down to understanding your costs. Let’s break down one way to determine profitability for a project team, based on time-tracking data.

  5. Client Dis-service

    The digital design space is unique, because it is an industry of largely positive dialogue and sharing. We collectively care about the web, so we want to help our clients solve their digital and/or content-related problems. Ultimately, as vendors and practitioners, we’re in this together.