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Cognition

Articles

Past + present.

  1. The Latest

    Fighting Stage Fright

    In my younger days I performed quite a bit. I liked rehearsing and being on stage. I was a student teacher for an acting class. I somehow became the host of my high school talent show (footage of that has been burned). Yet despite having zero qualms about putting myself out there once my lines had been memorized, I was completely and utterly terrified of auditions. To this day, I have recurring nightmares about auditioning for a play and bombing so miserably that I feel embarrassed for hours after waking up.

  2. Staying Cultured

    1/26/17

    by Leigh Nash

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    When many think about agency culture, they think: ping pong tables, beer, some guy carrying a longboard, and other miscellaneous hip decor. Well, we do have beer and awesome decor. As cool as having all of those things is, it doesn’t keep people employed at a company. When I started with Happy Cog, in June 2016, it was clear to me that having the appearance of a fun culture did not equal a good culture. Good culture is better. Happy Cog focuses on working hard and producing great projects for good people. We recently ditched the office, moved to a coworking space at WeWork, and officially became distributed. Staff rotate in and out of our office space throughout the week, with the bulk of the team being present on Tuesdays. It’s typically pretty quiet around here. So without people around, how does Happy Cog maintain its culture in the distributed workplace?

  3. Reading, more or less

    “Don’t read trash.” This was the last thing Pulitzer Prize winner Marilynne Robinson said to the audience at Congregation Beth Elohim in Brooklyn after a reading and Q&A, amending the writerly advice writerly people always give to the question of how one becomes a better writer. Hardly anyone with a smartphone needs to actually “read more” — reading too little isn’t the problem. “We read while we’re socializing, working, shopping, relaxing, walking, commuting, urinating,” wrote Virginia Heffernan in Magic & Loss. “From a nation that can’t stop eating, we’ve become a nation that can’t stop reading.”

  4. Positive Change

    This is the natural time for reflection on the coming year. I’ve been thinking about how to use my New Year’s goals at work, as a designer, to create positive changes for others.

  5. Connecting KPIs to goals and objectives

    On October 5, 2016 I published an article in Cognition entitled Deciphering goals and objectives. In that article I described how clients use goals and objectives interchangeably in Request for Proposals (RFPs). I also offered one solution for how to clarify goals from objectives to ensure a proper project approach. Once the goals and objectives of the project are understood, the next step is to identify key performance indicators (KPIs). If you are unsure how to identify and connect KPIs to goals and objectives, here is one method to consider that’s been used successfully at Happy Cog.