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Cognition

Articles

Past + present.

  1. The Latest

    Coglaboration

    Like many agencies, Happy Cog works with strategic partners and freelance professionals to supplement resources or to utilize their unique skills for internal or external project work. Finding people you can trust is not always easy.

  2. Don’t Make Me Turn This Project Around…

    As I sit in my living room, laptop open and a Cognition column awaiting my two cent contribution, I listen to the sound of my three children shrieking upstairs. It’s bath time and they’ve been freed from the prisons of their clothing. They may or may not be careening into one another in a darkened second-floor hallway, laughing like maniacs. Parenting, like client services, is the management of the wackiest of variables, people.

  3. Organic Artifacts

    I first learned of Wharton Esherick when I took an impromptu trip to his studio outside of Philadelphia. Though he has long since passed, his live-in workspace has been preserved and was well worth the 45 minute drive. Esherick is known for many things, as a sculptor and woodworker he was acknowledged as the “dean of American craftsmen” by his peers and pushed the Arts and Crafts movement forward toward organicism and cubism.

  4. Channeling Your Back-end Developer

    You’ve heard the assertion before: Designers should learn how to code. Reading through the many articles and comments on the topic, this discussion has focused predominantly on front-end development. Yes, comps fail to capture behavior and the in-betweens that bring your responsive designs to life, but crucially, front-end code isn’t the only step to actualizing your designs. Even if your coded styles remain faithful to your design intent, it’s your content that will put that design to test. If you care about the way content should look in your designs, you should also care about the logic that powers it.

  5. Celebrate The Process

    Client service is hard, frustrating, emotional, rewarding (sometimes), and challenging. When agency folk get together client stories are shared like a cathartic verbal exchange meant to keep us from attending the next client services anonymous meeting. I’m not condemning the practice, venting is good and there are some absurd stories worth sharing. But venting is a slippery slope. If the only thing coming out of your mouth is negative it may be time to consider an attitude adjustment – don’t condemn the process, celebrate it!