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  1. The Latest

    Hey Hoy!

    6/13/13

    by Greg Hoy

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    Before I published a few posts and contributed to a podcast or two offering lo-fi career advice, I never got emails from strangers asking me for my opinion about their particular career dilemmas. Now I am receiving them with enough frequency that we might be onto something. So indulge me as we launch the first installment of “Hey, Hoy!” my (hopefully) semi-regular career advice column.

    The theme for this week? Don’t keep your manager in the dark. They’re there to help you. Let them.

  2. Sweat the Small Stuff

    Time and time again, we’re told “don’t sweat the small stuff” and focus on the things that really matter. Typically, we hear this when we’re obsessing over a pixel here and a pixel there instead of concentrating on the direction and concept first. Most of the time, this makes sense and is sage advice—except for when it isn’t. At some point in every project, you have to focus on the minutia and work through the small stuff. For me, this typically comes in the implementation phase (and that’s okay).

  3. Maps Should Be Crafted, Not “Plugged In”

    Web design would be dramatically different if HTML had been born with some foresight for storytelling devices like maps. We certainly can’t blame web pioneers for focusing on type and images instead of maps, video, or canvas. But, because maps found their place at the table through browser plugins and third-party APIs, I find that they’re too often dismissed in the design process as elements that are just “plugged in.”

  4. Better User Testing

    “We don’t have the budget or time for user testing,” is something I’ve heard all too often during planning and estimating meetings. Testing with real users has traditionally been an expensive and time-consuming line item in project plans—usually one of the first to be cut when budgets are tightened. It’s no mystery why: most testing methods have classically been stressful to set up, requiring a tremendous amount of scheduling, coordination, resources, and time.

  5. What I Wish I Had Known When I Graduated College

    Last week, Greg Storey and I attended the Senior Exit Review at Texas State University. We were both blown away by the quality of work and were incredibly jealous that these students got to learn so much about the web in college. It made me think back to when I graduated and how confused I felt about, well, everything. Looking back at what I’ve learned since then, I came up with the following list of what I wish someone had told me at the time: