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Past + present.

  1. The Truth About Facts

    A significant portion of this country supports a candidate for President that I do not. By now you’ve already formed an idea of whom I’m talking about, though I’ve given no indication about my preference (unless you follow me on Twitter) and the statement is true for anyone who writes it.

  2. How profitable is your staff?

    High fives all around—you’ve just launched another website. It’s truly cathartic when a team’s work fulfills the goals and objectives of a project. But as the project lead, if someone asked, “How much profit did your team generate?”, would you know the answer?

    Ideally, you would, because you’ve been keeping track of your costs over the past months. Evaluating project profitability as your project progresses enables you to monitor hours used and assess the efficiency of your project process so you can make strategic adjustments.

    If you haven’t been tracking costs incrementally, it’s not too late to make sense of the numbers. Determining project profitability in a digital agency, or really any service-based business, comes down to understanding your costs. Let’s break down one way to determine profitability for a project team, based on time-tracking data.

  3. Client Dis-service

    The digital design space is unique, because it is an industry of largely positive dialogue and sharing. We collectively care about the web, so we want to help our clients solve their digital and/or content-related problems. Ultimately, as vendors and practitioners, we’re in this together.

  4. Find Your True North

    I remember when I was a kid, and all of the adults around me would ask: “What do you want to be when you grow up?”, as if my 7-year old self had all of the answers. I used to hate that question. I still do. I try my best to avoid asking that of my own kids. Not because I get answers like “a dinosaur”, “a princess” and “a tractor”. Those are all amazing answers and most likely, equally lucrative careers if they managed to pull it off. I steer clear of that question to avoid undue stress. What child needs to take time away from building a fort out of couch cushions to worry about getting a job, how they’re going to pay the bills, or what their purpose is on this planet? There’s plenty of time for that stress much later in life.

  5. Maximizing Mentorship

    At an Owner Camp a few years back Wil Reynolds, founder of SEER Interactive, mentioned he collected a personal board of directors who provide advice and mentorship across a spectrum of areas of his life, personal, professional, etc. Inspired by that idea I’ve made it a priority to cultivate a similar professional mentorship network.