Skip to main content



Past + present.

  1. You’re always replaceable


    by Greg Hoy

    40 Responses

    Everywhere I’ve worked, there has always been one employee deemed so valuable that other people say, “If she ever leaves, we’re screwed.” Could be the sales gal. Or the IT guy. Or the fearless leader. Someone whose knowledge runs so deep, whose Rolodex is so bursting, or whose leadership is so charismatic that the thought of moving on without them is incomprehensible.

  2. An Open Letter from Cog’aoke Headquarters

    Oh, hello. I didn’t see you there.

    My name is Keyboard Man. For the past two years, I’ve been honored and delighted to host Happy Cog’s Cog’aoke Karaoke Competition at the SXSW Interactive conference. Maybe you’ve attended Cog’aoke. Maybe you’ve even performed. If you’re on either of those lists, you have my eternal gratitude and sincere admiration. You are also probably the object of more than a few secret crushes of these people.

  3. Accounting for Taste

    Perhaps you’ve stood in line at Ben & Jerry’s Homemade Ice Cream and said,

    “What flavor of ice cream do I want today?”

    You’ve probably all wished, as I have, that you could have a dozen flavors at once. Thankfully, someone, possibly Messrs. Ben & Jerry, invented that tiny ice cream spoon. Sample just a taste to see if that flavor suits your mood.

  4. One Man’s Ceiling

    Any mint can mask lunch breath, but only Certs has a golden drop of Retsyn. That drop and its golden hue, which no one but a copywriter has ever seen (the actual visual end-product is a trail of green flecks), may have made a powerful differentiator back when Tang was a breakfast drink, but it’s not enough to sway a modern consumer.

  5. Wish Upon a ★

    The year 2010 was a wild one for the web. It saw the release of the iPad and all of the subsequent great ideas and discussion about flexible design approaches. HTML was cool again (the cinco!). Twitter got a major overhaul and Facebook got between 35 and 268 small facelifts. It was as if millions of bookmarks cried out in terror and were suddenly silenced when rumor had it was In fact, someone apparently took the web’s pulse and pronounced it DOA!