Sure, do it for money. But just as importantly, do it for fun.
We’re currently working on a digital redesign for Lagunitas Brewing Company. It’s our first foray into the craft beer world and a bucket-list item for me personally, having long been a fan of Lagunitas. Many of their beers are complete style mashups (they are not staples at the Great American Beer Festival in part because their beer doesn’t fit neatly into judging categories). Their brand is decidedly lo-fi, but filled with personality. If you haven’t read a story on one of their beer bottles or some of the prose on a case, just have a gander.