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Cognition

Biz Dev

We’ve written 3 blog posts about Biz Dev. View all topics »

  1. Good Questions: Why We Prize Project Definition

    They say the smartest students are the ones who ask the most questions. As a kid, that didn’t make a lot of sense—you think you look vulnerable—but with every answer you get, you’re more informed, wise, and empowered to keep learning.

  2. The Magpie, the Peacock, and the Mole King

    We lost another job to spec work.

    Originally I came here, to this previously blank page, horrifyingly white (both myself and the screen—it’s been a busy summer) and blinded by rage, to rail against designer injustices (the ones made for designers and by designers) and gnash my teeth and furiously hammer out another scathing anti-spec article (that no one needs), when I remembered a conversation.

  3. War on Spec

    Some agencies adhere to the mantra “you get the clients you deserve.” If that’s the case, clients also get the results they deserve—especially when they hire based on spec. This past year, I watched two projects implode after they landed with other agencies who provided spec work in the sales process. I’m not typically a sore loser, but if you hire a partner based off of spec work, you’re digging your own grave.