Two weeks ago, I was fortunate to have the opportunity to attend Confab Central, the ultimate content strategy conference. I am a designer with no formal training in writing or content strategy. As a non-content-strategist, I thought I’d be entering a whole different world. A world I had only a rough understanding of. While I had read about content strategy in a few books years ago, before the conference I couldn’t clearly articulate what it was. The gist of it from my fuzzy point of view was: It’s the practice of charting a roadmap for future business writing. But how guidelines were to be created, in my mind, was still alchemy.
We’ve written 4 blog posts about Conferences. View all topics »
I don’t attend a ton of large conferences each year. I attend local events, but when I dedicate a few consecutive days to a larger event, I want to make it count. You may do the same—feeling like you only get one shot to attend a conference and learn all you can. Here are some tips I’ve learned for how to make the most out of these unique opportunities.
Never look back, Steve Jobs said, or maybe it was Bernie Madoff. But at this time of year, it is customary to look at where we’ve been, and take educated guesses about where we’re going.
As web designers, we are in a time of new patterns. But we are making sense of these patterns and naming them. I traveled the world this year. Everywhere I went I heard the same four or five ideas.
From Cardiff to Costa Mesa, in every business meeting and at every conference I attended, we all spoke of responsive websites, finding new design and approval processes, and the challenge of delivering great design and appropriate content to a continually expanding universe of devices.
Jared Spool is one of the most influential design research professionals working in the field of user experience design today. I first saw Jared speak about his work at the SXSW Interactive conference five years ago, and I haven’t thought about my work the same way since. I’ve seen him speak at dozens of events and I find myself rapt with attention every single time. His brilliant insights have transformed the way many think about designing digital experiences and his ideas always seem to occupy a jovial environment that balances sound research with a sharp wit. He is a one of a kind mix of entertainer, academic, and pragmatist. I’m incredibly grateful for his contributions to the field and consider myself very fortunate to enjoy his company from time to time.