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Cognition

Critique

We’ve written 4 blog posts about Critique. View all topics »

  1. For Shame.

    Our profession’s affection for public shaming is well-documented.

    Following morning exercises atop the Bauhaus, Johannes Itten lined his students at rooftop’s edge, held aloft their previous day’s work, and, before a gathered crowd, publicly humiliated each of his young students. While students showed significant improvement and other instructors adopted Itten’s pedagogy, the practice came to an official end in 1928. Tragically, a student stepped over the edge when Itten, still storming through a particularly scathing admonishment, thundered that the boy “lacked contrast of soul.”

  2. Attack of the Horrible Presentation

    When I was an undergrad student, I studied film. One valuable lesson I picked up in school was how to prepare for a presentation. My instructors taught us to run a projector correctly; or, they let us know in no uncertain terms, you were wasting everyone’s time. Here’s what was expected of you: arrive early, clean your film, clean the projector, check the bulb, set the focus, set the sound levels, and cue up your reel. Do anything wrong and you would be on the receiving end of glower, ridicule, and not a word of critique about the film you were presenting.

  3. Isle of Creative Direction Illustration

    But What I Really Want to Do is Direct

    In my apprentice days, I worked for Marvin Honig, a Hall of Fame copywriter who created indelible commercials for Alka-Seltzer, Cracker Jack, and Volkswagen during the 1960s and 1970s, and who assumed creative leadership of Doyle Dane Bernbach upon legendary founder Bill Bernbach’s death. It was not one of those bloody successions that stain the pages of history and advertising. Bill chose Marvin to carry on in his place.

  4. Watch Your Language

    He invoked a sense of dread every Monday and Wednesday from 3:00 to 6:00 p.m. At the age of 18, “color theory” wasn’t something I necessarily “got.” Yet the facts were unavoidable. The class was mandatory. All design majors had to take it and endure it. And almost all of us were clueless in the art of discussing design. We were at the mercy of the scariest design professor this side of the Bauhaus, Keith Newhouse.