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Cognition

layouts

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  1. Behold, the Fold

    If you’re in the web industry and reading this article, you’re probably thinking, “Over halfway through 2014 and she’s writing about the fold on the web! I thought we settled this!” But, the existence of the fold is still something that gets debated on many of our projects.

    Below is an imagined conversation between myself and a Defender of The Fold, in which I successfully explain why we shouldn’t worry about the fold on the web.