We’ve written 7 blog posts about marketing. View all topics »
In case you haven’t heard, Google Chrome is pulling the plug on third-party cookies in mid-2023. It’s the end of digital advertising as we know it, but that doesn’t have to be a bad thing. In fact, companies that learn to master first-party data and embrace privacy as part of their strategy will thrive in this new landscape.
Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. To adjust to search in 2021, you don’t need to memorize every algorithm update; you just need to understand a few core things. Remember: SEO is complex, but it doesn’t have to be complicated.
We love Google Analytics. We know our way around Google Analytics (GA) like the back of our hands. We can answer almost any business question with our eyes closed. We can bend any report to our will. We know all the tricks to turn any GA setup into a Cadillac for advanced web analysis. But things are changing, and the world is different now...and no, I'm not just talking about the pandemic.
In the SEO world, we don’t always have time to prepare when Google makes algorithmic changes. So, it’s no wonder that SEO practitioners everywhere have been focused on Google’s biggest announcement of the past year: the page experience ranking factor based on Core Web Vitals metrics.
Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.
If you’re an online retailer, Q4 ‘tis the season to be jolly. You’ve likely already started to prepare your strategy for making the holiday shopping season as successful as possible, which is great. Based on our experience working with a variety of online retailers over the years, we’re highlighting some best practices and effective optimization tips to make this year be the best one yet.
There is no Angie’s List for creative service companies. No IMDb for project credits. No peer review requirements for blog posts. Our industry is out here on its own, and left to act on our collective best behavior.
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