Two weeks ago, I was fortunate to have the opportunity to attend Confab Central, the ultimate content strategy conference. I am a designer with no formal training in writing or content strategy. As a non-content-strategist, I thought I’d be entering a whole different world. A world I had only a rough understanding of. While I had read about content strategy in a few books years ago, before the conference I couldn’t clearly articulate what it was. The gist of it from my fuzzy point of view was: It’s the practice of charting a roadmap for future business writing. But how guidelines were to be created, in my mind, was still alchemy.
Plastic Name Badges
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Design conferences are complicated beasts. They are weeklong marathons and single-day sprints. They are hotel ballroom affairs and intimate gatherings. They teach new skills and polish old ones. They appeal to the novice, expert, academic, and hipster alike. And, to add to their intricacy, depending on the marketing angle, we call them symposiums, conventions, festivals, and even the casual [insert word here]-cons.