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Cognition

presentations

We’ve written 2 blog posts about presentations. View all topics »

  1. Thoughtful Communication

    Comedian/actor Eddie Izzard makes an interesting point in his 2011 stand up Dress To Kill about communication. Through a (famously misunderstood) historic example of JFK’s 1963 address in Berlin, he illustrates how what you say, is often overshadowed by how you say it. The literal translation of what JFK said could have been interpreted in one of two ways. It could have been interpreted to mean he called himself a jelly doughnut. Because of the powerful way he delivered his message however, and the connection he had crafted with the Berlin crowd, they properly understood his meaning and responded enthusiastically when he declared himself a Berliner at heart.

  2. Presenting Design with Confidence

    When it comes to conducting a well-orchestrated design presentation, having prior presentation experience is a false measuring stick for success. Preparedness, not experience, actually breeds the confidence needed.

    “Are you ready?” Klaus asked finally.
    “No,” Sunny answered.
    “Me neither,” Violet said, “but if we wait until we’re ready we’ll be waiting for the rest of our lives, Let’s go.”
    – Lemony Snicket, The Ersatz Elevator

    Like Violet states, you can’t wait for the perfect moment or the deserving job title to feel comfortable presenting work to clients. To help nudge you out of the nest, I’ve culled these personal tips for anyone who has to stand up in front of an audience and talk about design fluently and with confidence.