There is no Angie’s List for creative service companies. No IMDb for project credits. No peer review requirements for blog posts. Our industry is out here on its own, and left to act on our collective best behavior.
We’ve written 4 blog posts about stakeholders. View all topics »
As I sit in my living room, laptop open and a Cognition column awaiting my two cent contribution, I listen to the sound of my three children shrieking upstairs. It’s bath time and they’ve been freed from the prisons of their clothing. They may or may not be careening into one another in a darkened second-floor hallway, laughing like maniacs. Parenting, like client services, is the management of the wackiest of variables, people.
Remember the childhood game of “Telephone”? One person whispers a message into the ear of their friend, and that action is repeated until everyone in attendance has heard and relayed the statement. The last person blurts out to the group what they heard, and, usually, laughter ensues.
Everyone understands why this happens. Translation and less-than-pristine reinterpretation damage the fidelity of the message. There is no copy-and-paste equivalent for verbal storytelling. A photocopy of a photocopy of a photocopy of an image will always render that image indistinguishable from the original.
At Happy Cog, we try to use the latest web technologies to bring our virtual teams (and families) together. But sometimes, a virtual meetup just won’t do—most notably, the kickoff meeting to start a new client project. Few things can impact a project’s success like the team building that takes place during the workshop sessions, lunches, and post-meeting drinks of a client on-site visit—after all, raising a virtual toast isn’t nearly as satisfying as clinking two glasses together.