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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

  1. Single Pixel Transparent Image Seeks Gainful Employment

    4/1/11

    by S. Gif

    Hello.

    My name is S. Gif. Pronounced like the peanut butter (it’s French). My friends call me Spacer.

    I’m looking for work.

    Early in my career, I was just sitting around doing nothing. Just a ghost in the machine, really. You could see right through me.

  2. Working Remotely

    The Challenges of Working Remotely

    3/24/11

    by Ryan Irelan

    Last Monday, Happy Cog’s Greg Hoy led a SXSW session about company culture. I wasn’t able to attend SXSW this year, but Leslie Camacho wrote up a detailed summary of the session. Of particular interest to me was the discussion about working remotely.

  3. Hollywood

    Typecasting Ourselves

    3/3/11

    by Mark Huot

    In the movie business when an actor plays the same role over and over, he is considered “typecast.” A word that carries negative connotations and general disdain. The typecast label implies actors only play one role well, emoting the same expressions throughout projects, and presenting the same personality no matter the situation. Generally, being typecast is not something an actor strives for.

  4. Contempt and Caring

    2/24/11

    by Greg Storey

    “The last thing you need to do is see Jim Avery. He’s two doors down.”

    That was the department chair’s way of saying that our meet-and-greet was finished and that I needed to go. She was polite about it, but my stomach was still churning from nerves and stress. Thirty minutes prior to this meeting, I had decided to abandon my long-ago-decided path of pursuing an art degree in favor of a degree in advertising because 1) Advertising was the only department that offered a few graphic design courses and 2) the Art department had just royally pissed me off.

  5. A Method(ology) to our Madness

    2/17/11

    by Dave DeRuchie

    In some circles, the words “waterfall” or “agile” can ignite a spirited discussion about which methodology is better. But is a methodology truly what makes a project successful? I say no. When it comes right down to it, you need to do what works for you, your client, and your project. Learning to adapt the way you work to meet the goals of a project might be tough, but sorting out the details from the start is a formula for success that you and your client can feel good about.

  6. Watch Your Language

    2/10/11

    by Chris Cashdollar

    He invoked a sense of dread every Monday and Wednesday from 3:00 to 6:00 p.m. At the age of 18, “color theory” wasn’t something I necessarily “got.” Yet the facts were unavoidable. The class was mandatory. All design majors had to take it and endure it. And almost all of us were clueless in the art of discussing design. We were at the mercy of the scariest design professor this side of the Bauhaus, Keith Newhouse.

  7. Happy Cog Hosting

    2/3/11

    by Greg Hoy

    “Why do you want to offer hosting? Hosting is hard!” We’ve heard quite a bit of that lately from our friends. Hosting is hard, no doubt. And that’s exactly why we want to offer it.

  8. An Open Letter to 37signals

    1/27/11

    by Kevin Hoffman

    Good day to you, Signals!

    Basecamp has greatly enriched our work life. It deftly reduces the incredibly complex noise of a large, busy project with many moving parts into exactly what each of us needs to get our jobs done. It has allowed us to isolate and document critical conversations, and therefore collaborate with our clients and each other more effectively. Smooth integration with e-mail makes it possible to respond at the speed of thought. And the recent integration of accounts makes hopping between the many different Basecamps in the Happy Cog universe a breeze.

  9. You’re always replaceable

    1/20/11

    by Greg Hoy

    Everywhere I’ve worked, there has always been one employee deemed so valuable that other people say, “If she ever leaves, we’re screwed.” Could be the sales gal. Or the IT guy. Or the fearless leader. Someone whose knowledge runs so deep, whose Rolodex is so bursting, or whose leadership is so charismatic that the thought of moving on without them is incomprehensible.

  10. An Open Letter from Cog’aoke Headquarters

    1/13/11

    by Keyboard Man

    Oh, hello. I didn’t see you there.

    My name is Keyboard Man. For the past two years, I’ve been honored and delighted to host Happy Cog’s Cog’aoke Karaoke Competition at the SXSW Interactive conference. Maybe you’ve attended Cog’aoke. Maybe you’ve even performed. If you’re on either of those lists, you have my eternal gratitude and sincere admiration. You are also probably the object of more than a few secret crushes of these people.