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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

  1. The Art of Details

    5/5/11

    by Brian Warren

    “Whether the type is set in hard metal by hand, or in softer metal by machine, or in digital form on paper or film, every comma, every parenthesis, every e and in context even every empty space, has style as well as bald symbolic value. Letters are microscopic works of art as well as useful symbols. They mean what they are as well as what they say.”
    — Robert Bringhurst The Elements of Typographic Style

  2. Face the money

    Face the Money

    4/28/11

    by Russ Unger

    I think I started holding down jobs when I was in the fifth or sixth grade. It started simple—a newspaper route in glorious Mark, Illinois, population somewhere around 250-300. Believe it or not, there were two paper routes in this little village. Mark had lots of hills, but also lots of great people—and even a couple of first generation Italian immigrants—who made the route worthwhile. It wasn’t just about the cash money to buy Atari 2600 cartridges and fireworks I received from them; it was often about those homemade lemon cookies made from a recipe that probably never existed on paper.

  3. Sustainable design

    Sustainable, Not Pixel Perfect

    4/21/11

    by Kevin Sharon

    Last week, Happy Cog was nominated for two Webby awards for our work with Zappos.com. I know some people don’t like awards, but as someone who didn’t grow up in an era when “everyone gets a trophy,” I still think they’re pretty rad. Seriously though, I think of a nomination like this as a recognition of doing great collaborative work with our clients. When I heard about the nominations, I was chatting with one of my coworkers who wondered, “can we really take the credit for this work?” As I typed the words, “shut your stupid face hole,” and considered whether to press enter, I thought about his question for a moment and the life of our work after we hand it over to our clients.

  4. Are Doctypes the New Lunch Tables?

    4/14/11

    by Jenn Lukas

    Viewing source has gotten pretty rad these days! Looking around the web, a good command + u (yes, I use Firefox/Mac) can provide an afternoon of exciting show and tell. One thing I like to look into is at which DTD table everyone is sitting these days. When the HTML5 doctype was introduced, some folks grabbed it and never looked back to the land of system identifiers again; others were cool with rocking a doctype that has been working for them for the last decade or so. This has caused some separation between those who see the choice as the past versus those who see it as the future. The cool table versus the lame table.

  5. Building Community

    4/7/11

    by Joe Rinaldi

    I have the very great fortune to review and discuss some amazing client projects in my role with Happy Cog. In my short time here, I’ve seen some truly ambitious community-based initiatives proposed. Across the board, they each seem to identify an interesting need in the market; but the projects that stand out are those that have thought through cultivating the community they hope to build. A community without members is sad.

  6. Single Pixel Transparent Image Seeks Gainful Employment

    4/1/11

    by S. Gif

    Hello.

    My name is S. Gif. Pronounced like the peanut butter (it’s French). My friends call me Spacer.

    I’m looking for work.

    Early in my career, I was just sitting around doing nothing. Just a ghost in the machine, really. You could see right through me.

  7. Working Remotely

    The Challenges of Working Remotely

    3/24/11

    by Ryan Irelan

    Last Monday, Happy Cog’s Greg Hoy led a SXSW session about company culture. I wasn’t able to attend SXSW this year, but Leslie Camacho wrote up a detailed summary of the session. Of particular interest to me was the discussion about working remotely.

  8. Hollywood

    Typecasting Ourselves

    3/3/11

    by Mark Huot

    In the movie business when an actor plays the same role over and over, he is considered “typecast.” A word that carries negative connotations and general disdain. The typecast label implies actors only play one role well, emoting the same expressions throughout projects, and presenting the same personality no matter the situation. Generally, being typecast is not something an actor strives for.

  9. Contempt and Caring

    2/24/11

    by Greg Storey

    “The last thing you need to do is see Jim Avery. He’s two doors down.”

    That was the department chair’s way of saying that our meet-and-greet was finished and that I needed to go. She was polite about it, but my stomach was still churning from nerves and stress. Thirty minutes prior to this meeting, I had decided to abandon my long-ago-decided path of pursuing an art degree in favor of a degree in advertising because 1) Advertising was the only department that offered a few graphic design courses and 2) the Art department had just royally pissed me off.

  10. A Method(ology) to our Madness

    2/17/11

    by Dave DeRuchie

    In some circles, the words “waterfall” or “agile” can ignite a spirited discussion about which methodology is better. But is a methodology truly what makes a project successful? I say no. When it comes right down to it, you need to do what works for you, your client, and your project. Learning to adapt the way you work to meet the goals of a project might be tough, but sorting out the details from the start is a formula for success that you and your client can feel good about.