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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

  1. Making Dirt

    12/2/10

    by Ryan Irelan

    Two years ago, my wife and I stopped throwing all of our organic food waste into the trash. Instead, we purchased a composter and started tossing our food scraps into it. The intent behind this change was mostly selfish: we wanted a way to create nutrient rich soil to mix into the planting areas in our backyard. However, a week or two into using it, while pushing our trash can out to the street curb, I noticed another positive side-effect: the trash can was lighter and emptier. We were sending less to the landfill!

  2. Responsible Development

    11/18/10

    by Mark Huot

    When Happy Cog undertakes a development job, one of our goals is to empower our clients with the necessary knowledge for them to help themselves. We’re not passing the buck — we’re planning for the future. No one likes writing or receiving panicked emails about urgent updates to the legal speak of the footer, or that so and so’s aunt just looked at the website and couldn’t find the button that adds an item to the cart. We work with our clients every step of the way to ensure that, even in those panicked moments, they are able to help themselves.

  3. Raw Taste Brokerage Power

    11/11/10

    by Kevin Hoffman

    The summer of 1991 was fast approaching. I needed a source of income to pay my rent over the summer or I’d have to live at home with my parents and little brother. No self respecting college sophomore would willingly choose to do this. I had worked in a chain record store in high school, so I figured I’d go down to my favorite independent record store and see if I could get a job. As “luck” would have it, they needed a janitor-slash-lackey. Thus began my romance with the nearly extinct species of business known as the independent music retailer.

  4. Questioning (the) Authority

    11/4/10

    by Dave DeRuchie

    The success of any project hinges upon your ability to extract information from people. I’m not talking about summary-level information, I’m talking about the microscopic stuff. It’s harder than you might think.

    The reason for this may be best identified by a Hungarian–British polymath named Michael Polanyi who wrote a book called “The Tacit Dimension” in 1967. It is an overview of something he called “tacit knowledge,” which is the belief that creative acts (especially acts of discovery) are charged with strong personal feelings and commitments.

  5. The Mind of DeRuchie

    The Magic Number

    10/28/10

    by Chris Cashdollar

    At the age of three I decided that three was the best number. This was based on sound science: my toddler-brain resolved that being 3 was the best age. This infatuation has stuck around for years, and now taken root in my design methodology. Ever since my first creative director demanded three different concepts, I’ve always subscribed to the Rule of Three (3): it’s my de facto way to structure process and unveil work to clients. Want Happy Cog to design your website? You’ll probably get three different solutions to choose from.

  6. Internal Memo: #415-09W

    10/21/10

    by Greg Storey

    re: Not Red Dawn but Almost

    All: It’s 4:00 AM and I am both wide awake and completely exhausted at the same time.

    First, I want to say that last week’s Halo game was inspiring, informative, and productive.

  7. Bloodhounding Budgets

    10/14/10

    by Greg Hoy

    Laying the groundwork to earn a respectable wage in any service business can be a cat-and-mouse game. I’d like to share a few tactics I’ve picked up over the years that have helped us root out the answer to the queen mother of all biz dev questions: “What’s your budget?”

  8. Tweets!

    Is This Thing On?

    10/7/10

    by Jeffrey Zeldman

    They laughed when I sat down at the HTML editor. But they cried when I began to make web pages. That was 1995. This is 2010, and we’re still doing it. Web design is no longer an occult activity for a small circle of initiates, and we’ve gotten a bit better at it over the years. The technology has changed (you’re welcome!) but the basics are still good design, great content, and an interface that makes reading or shopping or sharing a pleasure.