Skip to main content

Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

  1. Hc blog Main Article Illustration v24 00 KS

    Are Doctypes the New Lunch Tables?

    Headshot of Jenn Lukas

    4/14/11

    by Jenn Lukas

    Viewing source has gotten pretty rad these days! Looking around the web, a good command + u (yes, I use Firefox/Mac) can provide an afternoon of exciting show and tell. One thing I like to look into is at which DTD table everyone is sitting these days. When the HTML5 doctype was introduced, some folks grabbed it and never looked back to the land of system identifiers again; others were cool with rocking a doctype that has been working for them for the last decade or so. This has caused some separation between those who see the choice as the past versus those who see it as the future. The cool table versus the lame table.

  2. Cognition illo 23

    Building Community

    Headshot of Joe Rinaldi

    4/7/11

    by Joe Rinaldi

    I have the very great fortune to review and discuss some amazing client projects in my role with Happy Cog. In my short time here, I’ve seen some truly ambitious community-based initiatives proposed. Across the board, they each seem to identify an interesting need in the market; but the projects that stand out are those that have thought through cultivating the community they hope to build. A community without members is sad.

  3. Hc blog Main Article Illustration v22 00 YPC

    Single Pixel Transparent Image Seeks Gainful Employment

    Headshot of Spacer S. Gif

    4/1/11

    by Spacer S. Gif

    Hello.

    My name is S. Gif. Pronounced like the peanut butter (it’s French). My friends call me Spacer.

    I’m looking for work.

    Early in my career, I was just sitting around doing nothing. Just a ghost in the machine, really. You could see right through me.

  4. 20110323 RI

    The Challenges of Working Remotely

    Headshot of Ryan Irelan

    3/24/11

    by Ryan Irelan

    Last Monday, Happy Cog’s Greg Hoy led a SXSW session about company culture. I wasn’t able to attend SXSW this year, but Leslie Camacho wrote up a detailed summary of the session. Of particular interest to me was the discussion about working remotely.

  5. Hollywood

    Typecasting Ourselves

    Headshot of Mark Huot

    3/3/11

    by Mark Huot

    In the movie business when an actor plays the same role over and over, he is considered “typecast.” A word that carries negative connotations and general disdain. The typecast label implies actors only play one role well, emoting the same expressions throughout projects, and presenting the same personality no matter the situation. Generally, being typecast is not something an actor strives for.

  6. 19 1 GS

    Contempt and Caring

    Headshot of Greg Storey

    2/24/11

    by Greg Storey

    “The last thing you need to do is see Jim Avery. He’s two doors down.”

    That was the department chair’s way of saying that our meet-and-greet was finished and that I needed to go. She was polite about it, but my stomach was still churning from nerves and stress. Thirty minutes prior to this meeting, I had decided to abandon my long-ago-decided path of pursuing an art degree in favor of a degree in advertising because 1) Advertising was the only department that offered a few graphic design courses and 2) the Art department had just royally pissed me off.

  7. Cognition illo 18

    A Method(ology) to our Madness

    Headshot of Dave DeRuchie

    2/17/11

    by Dave DeRuchie

    In some circles, the words “waterfall” or “agile” can ignite a spirited discussion about which methodology is better. But is a methodology truly what makes a project successful? I say no. When it comes right down to it, you need to do what works for you, your client, and your project. Learning to adapt the way you work to meet the goals of a project might be tough, but sorting out the details from the start is a formula for success that you and your client can feel good about.

  8. Cognition illo 17

    Watch Your Language

    Headshot of Chris Cashdollar

    2/10/11

    by Chris Cashdollar

    He invoked a sense of dread every Monday and Wednesday from 3:00 to 6:00 p.m. At the age of 18, “color theory” wasn’t something I necessarily “got.” Yet the facts were unavoidable. The class was mandatory. All design majors had to take it and endure it. And almost all of us were clueless in the art of discussing design. We were at the mercy of the scariest design professor this side of the Bauhaus, Keith Newhouse.

  9. Cognition illo 16

    Happy Cog Hosting

    Headshot of Greg Hoy

    2/3/11

    by Greg Hoy

    “Why do you want to offer hosting? Hosting is hard!” We’ve heard quite a bit of that lately from our friends. Hosting is hard, no doubt. And that’s exactly why we want to offer it.

  10. Cognition illo 15

    An Open Letter to 37signals

    Headshot of Kevin Hoffman

    1/27/11

    by Kevin Hoffman

    Good day to you, Signals!

    Basecamp has greatly enriched our work life. It deftly reduces the incredibly complex noise of a large, busy project with many moving parts into exactly what each of us needs to get our jobs done. It has allowed us to isolate and document critical conversations, and therefore collaborate with our clients and each other more effectively. Smooth integration with e-mail makes it possible to respond at the speed of thought. And the recent integration of accounts makes hopping between the many different Basecamps in the Happy Cog universe a breeze.