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design process

We’ve written 2 blog posts about design process. View all topics »

  1. Experimentation artwork 360x275

    Design Experimentation: Exploring the Evolution of Ideation

    Headshot of Kate Lechleiter

    8/13/19

    by Kate Lechleiter

    When I started design school, I was surprised to hear my professors say things like “there is no right answer” or “keep exploring, you’re not there yet.” Coming from the world of high school calculus and definitive, objective answers, it all felt a little too open-ended for me. However, I quickly learned that with this iterative way of thinking and experimenting, there weren’t any wrong answers either. As designers, we need to be willing to share a spectrum of ideas, including ones we might be unsure about, in order to receive the most helpful feedback, collaborate with our teammates, and ultimately produce the best designs.

  2. Cog 311 TM

    Ditching Precious

    Headshot of Greg Hoy

    12/6/16

    by Greg Hoy

    A philosophy our company has subscribed to over the years is to sweat every detail. It’s a core value of ours, driven by a passion for crafting the most usable, accessible, and beautiful solutions possible for our clients and their audiences. Our default posture has always been to take sufficient time to toil, tinker, and massage. And while that will always remain a core philosophy of ours, managing to that standard is complicated.