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Partnerships

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  1. Hc blog Article Illustration SJ

    War on Spec

    Headshot of Joe Rinaldi

    12/5/13

    by Joe Rinaldi

    Some agencies adhere to the mantra “you get the clients you deserve.” If that’s the case, clients also get the results they deserve—especially when they hire based on spec. This past year, I watched two projects implode after they landed with other agencies who provided spec work in the sales process. I’m not typically a sore loser, but if you hire a partner based off of spec work, you’re digging your own grave.