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Strategy

Some have pronounced it “strategery.” We, on the other hand, are talking about strategy that actually works.

We’ve written 29 blog posts about Strategy. View all topics »

  1. Face the money

    Face the Money

    I think I started holding down jobs when I was in the fifth or sixth grade. It started simple—a newspaper route in glorious Mark, Illinois, population somewhere around 250-300. Believe it or not, there were two paper routes in this little village. Mark had lots of hills, but also lots of great people—and even a couple of first generation Italian immigrants—who made the route worthwhile. It wasn’t just about the cash money to buy Atari 2600 cartridges and fireworks I received from them; it was often about those homemade lemon cookies made from a recipe that probably never existed on paper.

  2. Building Community

    I have the very great fortune to review and discuss some amazing client projects in my role with Happy Cog. In my short time here, I’ve seen some truly ambitious community-based initiatives proposed. Across the board, they each seem to identify an interesting need in the market; but the projects that stand out are those that have thought through cultivating the community they hope to build. A community without members is sad.

  3. Hollywood

    Typecasting Ourselves

    In the movie business when an actor plays the same role over and over, he is considered “typecast.” A word that carries negative connotations and general disdain. The typecast label implies actors only play one role well, emoting the same expressions throughout projects, and presenting the same personality no matter the situation. Generally, being typecast is not something an actor strives for.

  4. An Open Letter to 37signals

    Good day to you, Signals!

    Basecamp has greatly enriched our work life. It deftly reduces the incredibly complex noise of a large, busy project with many moving parts into exactly what each of us needs to get our jobs done. It has allowed us to isolate and document critical conversations, and therefore collaborate with our clients and each other more effectively. Smooth integration with e-mail makes it possible to respond at the speed of thought. And the recent integration of accounts makes hopping between the many different Basecamps in the Happy Cog universe a breeze.

  5. You’re always replaceable

    1/20/11

    by Greg Hoy

    40 Responses

    Everywhere I’ve worked, there has always been one employee deemed so valuable that other people say, “If she ever leaves, we’re screwed.” Could be the sales gal. Or the IT guy. Or the fearless leader. Someone whose knowledge runs so deep, whose Rolodex is so bursting, or whose leadership is so charismatic that the thought of moving on without them is incomprehensible.

  6. Happy-Libs: We’re All In It Together

    12/16/10

    by Jenn Lukas

    23 Responses

    No matter what field we specialize in, each of us faces common day-to-day responsibilities, tasks, and expectations of awesomeness at our jobs. Sometimes we might assume that people in different roles don’t face the same challenges; however, when we break it down to the basics, it might surprise us how much we all have in common. See for yourself!

  7. Questioning (the) Authority

    The success of any project hinges upon your ability to extract information from people. I’m not talking about summary-level information, I’m talking about the microscopic stuff. It’s harder than you might think.

    The reason for this may be best identified by a Hungarian–British polymath named Michael Polanyi who wrote a book called “The Tacit Dimension” in 1967. It is an overview of something he called “tacit knowledge,” which is the belief that creative acts (especially acts of discovery) are charged with strong personal feelings and commitments.

  8. Internal Memo: #415-09W

    re: Not Red Dawn but Almost

    All: It’s 4:00 AM and I am both wide awake and completely exhausted at the same time.

    First, I want to say that last week’s Halo game was inspiring, informative, and productive.

  9. Bloodhounding Budgets

    10/14/10

    by Greg Hoy

    82 Responses

    Laying the groundwork to earn a respectable wage in any service business can be a cat-and-mouse game. I’d like to share a few tactics I’ve picked up over the years that have helped us root out the answer to the queen mother of all biz dev questions: “What’s your budget?”

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