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37signals

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  1. Cognition illo 15

    An Open Letter to 37signals

    Headshot of Kevin Hoffman

    1/27/11

    by Kevin Hoffman

    Good day to you, Signals!

    Basecamp has greatly enriched our work life. It deftly reduces the incredibly complex noise of a large, busy project with many moving parts into exactly what each of us needs to get our jobs done. It has allowed us to isolate and document critical conversations, and therefore collaborate with our clients and each other more effectively. Smooth integration with e-mail makes it possible to respond at the speed of thought. And the recent integration of accounts makes hopping between the many different Basecamps in the Happy Cog universe a breeze.