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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

  1. Hc blog Main Article Illustration v153 AS

    Be a better painter

    Headshot of Mark Huot

    8/27/15

    by Mark Huot

    The past weekend I found myself in middle of the suburban maelstrom that is Saturdays at Home Depot™. If you’ve ever been to Home Depot on a summer weekend in New Jersey you know what I’m talking about. The entire universe of suburban dads swarm to Home Depot on Saturday to get supplies for the weekend’s chore list. It’s a controlled mayhem. Myself, I was in the market for some paint to freshen up our bathroom. I spent some time picking colors with my wife, settled on one, then sent her and the kids home while I waited in line for a gallon.

  2. Things I’ve Learned From Working With My First Web Team

    Headshot of Paul Phan

    8/20/15

    by Paul Phan

    For the last 6 months or so, I’ve had the privilege of completing an internship working as a developer for Happy Cog. Throughout my time working here, I learned about the strategy, artifacts, and processes of building a beautiful, user-focused, responsive website. I attended both internal and client project meetings, worked directly with the designers and developers, and built an understanding of design systems and the best practices for coding.

  3. Hc blog mainarticleillustration v151 cs

    A More Perfect Union

    Headshot of Abby Fretz

    8/17/15

    by Abby Fretz

    At Happy Cog, we frequently check in with each other about our respective projects and how things are going. In both post-mortems meetings and weekly check-ins we evaluate not only on the time, budget, and resourcing health of a project, but on how the client is doing – on the experience of working with each client.

  4. Hc blog Main Article Illustration v150 JR

    Get Hired

    Headshot of Michael Johnson

    8/10/15

    by Michael Johnson

    These are the markers for how we evaluate design candidates. I should point out that these rules, with the exception of #3, apply across the board, regardless of the role you’re applying for: development, project management, operations, etc. Admittedly, they’re not so unique to us. You’ll find with other studios’ or agencies’ hiring managers that processes will vary — what’s your experience? Tell us in the comments — but if you keep these rules in mind you’ll have a good shot with any people-first, quality-minded organization.

  5. Hc blog mainarticleillustration v149 cs

    Show Your Work

    Headshot of Joe Rinaldi

    7/30/15

    by Joe Rinaldi

    There is no Angie’s List for creative service companies. No IMDb for project credits. No peer review requirements for blog posts. Our industry is out here on its own, and left to act on our collective best behavior.

  6. Cognition illustration

    Coglaboration

    Headshot of Dave DeRuchie

    7/23/15

    by Dave DeRuchie

    Like many agencies, Happy Cog works with strategic partners and freelance professionals to supplement resources or to utilize their unique skills for internal or external project work. Finding people you can trust is not always easy.

  7. Hc blog Main Article Illustration v147 AS

    Don’t Make Me Turn This Project Around...

    Headshot of Joe Rinaldi

    7/10/15

    by Joe Rinaldi

    As I sit in my living room, laptop open and a Cognition column awaiting my two cent contribution, I listen to the sound of my three children shrieking upstairs. It’s bath time and they’ve been freed from the prisons of their clothing. They may or may not be careening into one another in a darkened second-floor hallway, laughing like maniacs. Parenting, like client services, is the management of the wackiest of variables, people.

  8. Cognition v146 DP thumb

    Organic Artifacts

    Headshot of Patrick Marsceill

    7/4/15

    by Patrick Marsceill

    I first learned of Wharton Esherick when I took an impromptu trip to his studio outside of Philadelphia. Though he has long since passed, his live-in workspace has been preserved and was well worth the 45 minute drive. Esherick is known for many things, as a sculptor and woodworker he was acknowledged as the “dean of American craftsmen” by his peers and pushed the Arts and Crafts movement forward toward organicism and cubism.

  9. Hc blog mainarticleillustration v145 cs

    Channeling Your Back-end Developer

    Headshot of Aura Seltzer

    6/25/15

    by Aura Seltzer

    You’ve heard the assertion before: Designers should learn how to code. Reading through the many articles and comments on the topic, this discussion has focused predominantly on front-end development. Yes, comps fail to capture behavior and the in-betweens that bring your responsive designs to life, but crucially, front-end code isn’t the only step to actualizing your designs. Even if your coded styles remain faithful to your design intent, it’s your content that will put that design to test. If you care about the way content should look in your designs, you should also care about the logic that powers it.

  10. Hc blog Main Article Illustration v144 JR

    Celebrate The Process

    Headshot of Dave DeRuchie

    6/21/15

    by Dave DeRuchie

    Client service is hard, frustrating, emotional, rewarding (sometimes), and challenging. When agency folk get together client stories are shared like a cathartic verbal exchange meant to keep us from attending the next client services anonymous meeting. I’m not condemning the practice, venting is good and there are some absurd stories worth sharing. But venting is a slippery slope. If the only thing coming out of your mouth is negative it may be time to consider an attitude adjustment – don’t condemn the process, celebrate it!