Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.
We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.
Learn more about Happy Cog at happycog.com.
Let’s face it: change is always hard. It typically requires time, resources, and effort. It will also generally include a learning curve, as well as paying off technical debt – particularly when it comes to web technologies and software. In the web analytics space, Google Analytics 4 (GA4) represents a major change to the class-leading tool that so many of us are familiar with.
International Women's Day is a global day celebrating the social, economic, cultural, and political achievements of women. This year’s theme of #BreakTheBias highlights the need to support achievements that empower and enable the wide spectrum of women that make up this world.
In 2021, we went from a company with two offices where many of our people worked daily, to a fully remote company. While some of us have years of experience working from home, many others were new to it.
We have tried many platforms to develop mobile apps in the past, but lately we’ve settled on React Native as our platform of choice. It allows us to build native cross-platform (iOS and Android) mobile applications—all from one codebase. And, because it’s just React under-the-hood, anyone on our staff can contribute without having specialized mobile app expertise. This allows us to quickly build an app prototype and rapidly iterate to complete a production-worthy application, in a fraction of the time it would take to build separate applications for each mobile platform.
It’s been 18 years since Happy Cog founder and web standards advocate Jeffrey Zeldman originally published Designing With Web Standards. The web itself may seem in many places unrecognizable now compared to what it was. We’ve added new devices, seen frameworks fall in and out of fashion, matured whole disciplines, seen the real and lasting global impacts of the digital and connected world – for better or for worse. Life without all these things seems nearly unimaginable at this point.
Happy Cog recently launched a new website for Optimize, an online community that teaches members how to improve their lives, drawing wisdom from a variety of teachers and sources. The foundation of the project is a headless Craft back-end that powers a Nuxt-based website and both Android and iOS mobile apps, all via a custom-built API layer. One of the requirements for the mobile apps was the ability to send push notifications for Optimize’s “Daily Wisdom” posts, which we accomplished using a custom Craft module.
In case you haven’t heard, Google Chrome is pulling the plug on third-party cookies in mid-2023. It’s the end of digital advertising as we know it, but that doesn’t have to be a bad thing. In fact, companies that learn to master first-party data and embrace privacy as part of their strategy will thrive in this new landscape.
Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. To adjust to search in 2021, you don’t need to memorize every algorithm update; you just need to understand a few core things. Remember: SEO is complex, but it doesn’t have to be complicated.
Aging happens to every project that survives long enough; it can't be stopped by any plan, sprint, or project approach. Technical debt is accrued, features are abandoned, tradeoffs are made—it's the natural byproduct of building software.
WPEngine (WPE) is a great WordPress-only hosting platform. One of the best features is the ability to use git push to deploy your code to your site with just one click. This feature is super handy, but what if you are working on a team and don’t want each developer to have to set up an ssh key and remotes?
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