Skip to main content

Articles By:

Lee Goldberg

  1. Google Analytics 4: Waiting Is No Longer an Option

    Posted on 3/18/22

    Let’s face it: change is always hard. It typically requires time, resources, and effort. It will also generally include a learning curve, as well as paying off technical debt – particularly when it comes to web technologies and software. In the web analytics space, Google Analytics 4 (GA4) represents a major change to the class-leading tool that so many of us are familiar with.

  2. Unlocking Value: Tips for Nonprofits to Maximize Value from Web Analytics Data

    Posted on 2/8/21

    Now more than ever, understanding the effectiveness of your online properties and identifying deficiencies is absolutely key towards building better and deeper engagement for your nonprofit organization. Especially with budgets being impacted by the novel coronavirus, understanding what’s happening and then optimizing your user experience based on the data can have a major impact on overall financial performance.

  3. Speeding Up During a Slowdown

    Posted on 4/30/20

    It’s no surprise or secret that businesses and people are struggling right now. Thanks to the global pandemic caused by the novel coronavirus, companies are seeing major drops in revenue, site traffic, and of course, overall profitability. While economists debate how long the slowdown will last, now is the time to start planning for a recovery as we begin a return to normalcy over the weeks and months ahead. For businesses that have had budgets cut and initiatives stalled, thinking about a brighter future is welcomed news, but it won’t be easy getting there. So it begs the question: What can businesses be doing now? Moreover, is it possible to take advantage of the current situation to prepare for what’s ahead?

  4. 3 Weeks In: What We’re Seeing in Terms of Shifts in Consumer Behavior

    Posted on 4/7/20

    Let’s face it: life has undergone a significant change for virtually everyone around the world, as the novel coronavirus has forced us to morph from a world of togetherness to a world of social distancing. This has led to a shift in consumer behavior and Internet usage. After evaluating data across our portfolio of clients, we’ve noticed a few significant shifts and trends that are worth highlighting:

  5. Lead Generation for Law Firms

    Posted on 12/6/19

    Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.

  6. 4 Ways to Make Your Holiday Strategy Even Merrier This Year

    Posted on 11/7/19

    If you’re an online retailer, Q4 ‘tis the season to be jolly. You’ve likely already started to prepare your strategy for making the holiday shopping season as successful as possible, which is great. Based on our experience working with a variety of online retailers over the years, we’re highlighting some best practices and effective optimization tips to make this year be the best one yet.

  7. Humans vs Machines: When to Automate Your Paid Media Campaigns

    Posted on 7/2/19

    Claude Shannon, the late American Mathematician, largely known as the ‘father of information theory,’ once remarked that he can “visualize a time when we will be to robots what dogs are to humans.” Artificial Intelligence (AI) and machine learning are no longer mere buzzwords. They’ve evolved to be an integral part of society, powering everything from self-driving cars to Amazon’s Alexa. Within the MarTech space, it’s now hard to find a software package or technology that doesn’t tout its use of machine learning. Indeed, machine learning and AI have been incredibly powerful in the paid media space, automating tasks that practitioners could do, but would rather not. This is especially true for tasks that take a disproportionate amount of time relative to the benefit earned.

  8. Art + Science: Creating a Comprehensive SEO Strategy That Complements a Beautiful Design

    Posted on 6/19/19

    Let’s face it – SEO and UX design don’t have the greatest history together. In the early, nascent days of the web, designers used to joke that if you talked to an SEO professional, they’d advise that your website should include nothing more than a white background with black text, lots of hyperlinks, and repetitive, monotonous copy, all in the name of “keyword density.” Indeed, in the early days of search (going back to the era of Yahoo!, Excite, Hotbot, and Dogpile – before Google was even a public company), simplicity was key — and search engines could do little beyond scanning text on a page.

  1. Headshot of Rawle Anders Rawle Anders Browse all of Rawle’s articles »
  2. Headshot of Amanda Buck Amanda Buck Browse all of Amanda’s articles »
  3. Headshot of Sarah Carr Sarah Carr Browse all of Sarah’s articles »
  4. Headshot of Ben Carr Ben Carr Browse all of Ben’s articles »
  5. Headshot of Chris Cashdollar Chris Cashdollar Browse all of Chris’s articles »
  6. Headshot of Stephen Caver Stephen Caver Browse all of Stephen’s articles »
  7. Headshot of Anthony Colangelo Anthony Colangelo Browse all of Anthony’s articles »
  8. Headshot of Kyle Cotter Kyle Cotter Browse all of Kyle’s articles »
  9. Headshot of Courtney & Chelsea Courtney & Chelsea Courtney & Chelsea Courtney & Chelsea Browse all of Courtney & Chelsea’s articles »
  10. Headshot of Taylor Daughtry Taylor Daughtry Browse all of Taylor’s articles »
  11. Headshot of Dan Delauro Dan Delauro Browse all of Dan’s articles »
  12. Headshot of Dave DeRuchie Dave DeRuchie Browse all of Dave’s articles »
  13. Headshot of Jason Dziak Jason Dziak Browse all of Jason’s articles »
  14. Headshot of Cat Farman Cat Farman Browse all of Cat’s articles »
  15. Headshot of Abby Fretz Abby Fretz Browse all of Abby’s articles »
  16. Headshot of Helenita Frounfelkner Helenita Frounfelkner Browse all of Helenita’s articles »
  17. Headshot of Jeremy Gimbel Jeremy Gimbel Browse all of Jeremy’s articles »
  18. Headshot of Lee Goldberg Lee Goldberg Browse all of Lee’s articles »
  19. Headshot of Brett Harned Brett Harned Browse all of Brett’s articles »
  20. Headshot of Lauren Harris Lauren Harris Browse all of Lauren’s articles »
  21. Headshot of Alison Harshbarger Alison Harshbarger Browse all of Alison’s articles »
  22. Headshot of Brenna Heaps Brenna Heaps Browse all of Brenna’s articles »
  23. Headshot of Stuart Henry Stuart Henry Browse all of Stuart’s articles »
  24. Headshot of Sam Hernandez Sam Hernandez Browse all of Sam’s articles »
  25. Headshot of Katie High Katie High Browse all of Katie’s articles »
  26. Headshot of Kevin Hoffman Kevin Hoffman Browse all of Kevin’s articles »
  27. Headshot of Greg Hoy Greg Hoy Browse all of Greg’s articles »
  28. Headshot of Mark Huot Mark Huot Browse all of Mark’s articles »
  29. Headshot of Ryan Irelan Ryan Irelan Browse all of Ryan’s articles »
  30. Headshot of Jessica Ivins Jessica Ivins Browse all of Jessica’s articles »
  31. Headshot of Michael Johnson Michael Johnson Browse all of Michael’s articles »
  32. Headshot of Robert Jolly Robert Jolly Browse all of Robert’s articles »
  33. Headshot of Andrew Kaslick Andrew Kaslick Browse all of Andrew’s articles »
  34. Headshot of Alex Kendrick Alex Kendrick Browse all of Alex’s articles »
  35. Headshot of Keyboard Man Keyboard Man Keyboard Man Keyboard Man Browse all of Keyboard Man’s articles »
  36. Headshot of Saima Khan Saima Khan Browse all of Saima’s articles »
  37. Headshot of Katie Kovalcin Katie Kovalcin Browse all of Katie’s articles »
  38. Headshot of Kate Lechleiter Kate Lechleiter Browse all of Kate’s articles »
  39. Headshot of Alyse Lorber Alyse Lorber Browse all of Alyse’s articles »
  40. Headshot of Jenn Lukas Jenn Lukas Browse all of Jenn’s articles »
  41. Headshot of Sue Malomo Sue Malomo Browse all of Sue’s articles »
  42. Headshot of Patrick Marsceill Patrick Marsceill Browse all of Patrick’s articles »
  43. Headshot of Maria Martinez Maria Martinez Browse all of Maria’s articles »
  44. Headshot of Rob McFadden Rob McFadden Browse all of Rob’s articles »
  45. Headshot of Mica McPheeters Mica McPheeters Browse all of Mica’s articles »
  46. Headshot of Tom McQuaid Tom McQuaid Browse all of Tom’s articles »
  47. Headshot of Rene Merino Rene Merino Browse all of Rene’s articles »
  48. Headshot of Leigh Nash Leigh Nash Browse all of Leigh’s articles »
  49. Headshot of Amelia Pardieu Amelia Pardieu Browse all of Amelia’s articles »
  50. Headshot of Sabrina Patrizio Sabrina Patrizio Browse all of Sabrina’s articles »
  51. Headshot of Dana Pavlichko Dana Pavlichko Browse all of Dana’s articles »
  52. Headshot of Yesenia Perez-Cruz Yesenia Perez-Cruz Browse all of Yesenia’s articles »
  53. Headshot of Paul Phan Paul Phan Browse all of Paul’s articles »
  54. Headshot of Emaan Riaz Emaan Riaz Browse all of Emaan’s articles »
  55. Headshot of Joe Rinaldi Joe Rinaldi Browse all of Joe’s articles »
  56. Headshot of Brandon Rosage Brandon Rosage Browse all of Brandon’s articles »
  57. Headshot of Dre Ryan Dre Ryan Browse all of Dre’s articles »
  58. Headshot of Courtney Sabo Courtney Sabo Browse all of Courtney’s articles »
  59. Headshot of Rob Sanchez Rob Sanchez Browse all of Rob’s articles »
  60. Headshot of Aura Seltzer Aura Seltzer Browse all of Aura’s articles »
  61. Headshot of Kevin Sharon Kevin Sharon Browse all of Kevin’s articles »
  62. Headshot of Sophie Shepherd Sophie Shepherd Browse all of Sophie’s articles »
  63. Headshot of Zach Smith Zach Smith Browse all of Zach’s articles »
  64. Headshot of Ben Smith Ben Smith Browse all of Ben’s articles »
  65. Headshot of Greg Storey Greg Storey Browse all of Greg’s articles »
  66. Headshot of Jason Studstill Jason Studstill Browse all of Jason’s articles »
  67. Headshot of Oka Tai-Lee Oka Tai-Lee Browse all of Oka’s articles »
  68. Headshot of Russ Unger Russ Unger Browse all of Russ’s articles »
  69. Headshot of Eli Van Zoeren Eli Van Zoeren Browse all of Eli’s articles »
  70. Headshot of Allison Wagner Allison Wagner Browse all of Allison’s articles »
  71. Headshot of Drew Warkentin Drew Warkentin Browse all of Drew’s articles »
  72. Headshot of Brian Warren Brian Warren Browse all of Brian’s articles »
  73. Headshot of Faith Zaki Faith Zaki Browse all of Faith’s articles »
  74. Headshot of Jeffrey Zeldman Jeffrey Zeldman Browse all of Jeffrey’s articles »