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Articles By:

Lee Goldberg

  1. Humans vs Machines: When to Automate Your Paid Media Campaigns

    Posted on 6/27/19

    Claude Shannon, the late American Mathematician, largely known as the ‘father of information theory,’ once remarked that he can “visualize a time when we will be to robots what dogs are to humans.” Artificial Intelligence (AI) and machine learning are no longer mere buzzwords. They’ve evolved to be an integral part of society, powering everything from self-driving cars to Amazon’s Alexa. Within the MarTech space, it’s now hard to find a software package or technology that doesn’t tout its use of machine learning. Indeed, machine learning and AI have been incredibly powerful in the paid media space, automating tasks that practitioners could do, but would rather not. This is especially true for tasks that take a disproportionate amount of time relative to the benefit earned.

  1. Art + Science: Creating a Comprehensive SEO Strategy That Complements a Beautiful Design

    Posted on 6/19/19

    Let’s face it – SEO and UX design don’t have the greatest history together. In the early, nascent days of the web, designers used to joke that if you talked to an SEO professional, they’d advise that your website should include nothing more than a white background with black text, lots of hyperlinks, and repetitive, monotonous copy, all in the name of “keyword density.” Indeed, in the early days of search (going back to the era of Yahoo!, Excite, Hotbot, and Dogpile – before Google was even a public company), simplicity was key — and search engines could do little beyond scanning text on a page.

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