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Kate Lechleiter

  1. Design Experimentation: Exploring the Evolution of Ideation

    Posted on 8/13/19

    When I started design school, I was surprised to hear my professors say things like “there is no right answer” or “keep exploring, you’re not there yet.” Coming from the world of high school calculus and definitive, objective answers, it all felt a little too open-ended for me. However, I quickly learned that with this iterative way of thinking and experimenting, there weren’t any wrong answers either. As designers, we need to be willing to share a spectrum of ideas, including ones we might be unsure about, in order to receive the most helpful feedback, collaborate with our teammates, and ultimately produce the best designs.

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