Skip to main content

Articles By:

Yesenia Perez-Cruz

  1. A Healthy and Balanced Website

    Posted on 3/13/14

    Do you ever overcompensate? Maybe you’ve gone on an “unplugged vacation” to combat device addiction or embarked on a juice cleanse after an indulgent weekend. I’ve been there often.

    I’ll spare you the details of my “10-Day Sugar Detox,” but I can share a little about how I’ve overcompensated in my design work. You see, my early designs were chock-full of inconsistencies—every style I created had a unique embellishment. One day, I became fearful that I had become one of “those clueless designers” that frustrated developers write scathing articles about.

  2. Dear CSS3

    Posted on 10/17/13

    When Dan Cederholm introduced us that spring afternoon at An Event Apart in 2010, I took one look at you and thought, “What a dreamboat.” I knew you were going to change my life. We took things pretty slow at first—I experimented with button and gradient generators while marveling at your features. “You mean, no more cutting gradient background images? And wait, I can just round those corners however I want?!” At the time, my exploration focused on replicating classic Photoshop effects. I had no idea that that was just a small part of what you could do. Since then, you’ve brought so much adventure into my life, creating effects that I could never dream up in Photoshop.

  3. Getting Real About Self-Confidence

    Posted on 8/1/13

    When I was a rookie designer, self-doubt ruled my life.

    On a typical day, harsh criticisms like: “You’re a terrible designer! So and so asks way better questions than you do. You’re using four button styles, and your subnav looks like a pack of hot dogs.” consumed my thoughts.

    Many people don’t like to admit their lack of confidence because it is perceived as weak. I’m four years into my career now, and I’m still working on taming that nagging voice inside my head. Luckily, I’ve learned that confidence is a skill, just like typography and CSS. It requires practice, time, and discipline.

  4. One Size Fits None

    Posted on 2/21/13

    Who doesn’t love to talk about process? Every week, it seems, someone has discovered “the new way to work that everyone should be doing.” While I love a healthy process debate, I find discussions that promote a one-size-fits-all design approach problematic.

  5. One Hand Washes the Other

    Posted on 8/16/12

    I once believed that great design was created inside of a secret creativity chamber. Armed with a knapsack full of snacks, I’d lock myself inside, and work long, hard, tedious hours until I emerged with a “masterpiece.”

  6. Rut-Roh! I'm in a Design Rut

    Posted on 4/19/12

    Last week, while plugging away in Photoshop—tunes blazing through my headphones, pixels flying from my fingertips—it hit me. I was in a design rut. I’d grown complacent with my pagination arrows. Countless times, for vastly different sites, I’d relied on the DIN Bold arrow character. It’s a sturdy, hard-angled, utilitarian arrow, perfectly suitable if I quit web design to design highway signs in Germany, but not the quick-fix solution for all my arrow needs.

  7. Designing a Presentation

    Posted on 12/1/11

    In my list of career goals, “Public Speaking” was somewhere towards the bottom, under the heading: “Save for Later.” I imagined the audience would fall asleep, the floor would turn to lava, and I’d be left clinging to the lectern while the scathing tweets were projected onto the wall behind me. Terrifying. Despite these fears, I made my speaking debut three weeks ago, along with two of my colleagues, Michael “MJ” Johnson and Allison Wagner, at AIGA Philly’s 3rd Pencil 2 Pixel presentation.

  8. Sweet Systems

    Posted on 7/28/11

    To most, it’s just the sugary centerpiece to a child’s birthday party—but to me, the Cupcake Cake is systematic genius. A balance of consistency and variety, each cupcake is decorated with the same delicate piping technique, from a carefully selected color palette, with no drop of icing wasted. The result is surprising, delightful, and the highlight of the party.

  1. Headshot of Rawle Anders Rawle Anders Browse all of Rawle’s articles »
  2. Headshot of Amanda Buck Amanda Buck Browse all of Amanda’s articles »
  3. Headshot of Ben Carr Ben Carr Browse all of Ben’s articles »
  4. Headshot of Sarah Carr Sarah Carr Browse all of Sarah’s articles »
  5. Headshot of Chris Cashdollar Chris Cashdollar Browse all of Chris’s articles »
  6. Headshot of Stephen Caver Stephen Caver Browse all of Stephen’s articles »
  7. Headshot of Anthony Colangelo Anthony Colangelo Browse all of Anthony’s articles »
  8. Headshot of Kyle Cotter Kyle Cotter Browse all of Kyle’s articles »
  9. Headshot of Courtney & Chelsea Courtney & Chelsea Courtney & Chelsea Courtney & Chelsea Browse all of Courtney & Chelsea’s articles »
  10. Headshot of Taylor Daughtry Taylor Daughtry Browse all of Taylor’s articles »
  11. Headshot of Dan Delauro Dan Delauro Browse all of Dan’s articles »
  12. Headshot of Dave DeRuchie Dave DeRuchie Browse all of Dave’s articles »
  13. Headshot of Jason Dziak Jason Dziak Browse all of Jason’s articles »
  14. Headshot of Cat Farman Cat Farman Browse all of Cat’s articles »
  15. Headshot of Abby Fretz Abby Fretz Browse all of Abby’s articles »
  16. Headshot of Helenita Frounfelkner Helenita Frounfelkner Browse all of Helenita’s articles »
  17. Headshot of Jeremy Gimbel Jeremy Gimbel Browse all of Jeremy’s articles »
  18. Headshot of Lee Goldberg Lee Goldberg Browse all of Lee’s articles »
  19. Headshot of Brett Harned Brett Harned Browse all of Brett’s articles »
  20. Headshot of Alison Harshbarger Alison Harshbarger Browse all of Alison’s articles »
  21. Headshot of Brenna Heaps Brenna Heaps Browse all of Brenna’s articles »
  22. Headshot of Stuart Henry Stuart Henry Browse all of Stuart’s articles »
  23. Headshot of Sam Hernandez Sam Hernandez Browse all of Sam’s articles »
  24. Headshot of Katie High Katie High Browse all of Katie’s articles »
  25. Headshot of Kevin Hoffman Kevin Hoffman Browse all of Kevin’s articles »
  26. Headshot of Greg Hoy Greg Hoy Browse all of Greg’s articles »
  27. Headshot of Mark Huot Mark Huot Browse all of Mark’s articles »
  28. Headshot of Ryan Irelan Ryan Irelan Browse all of Ryan’s articles »
  29. Headshot of Jessica Ivins Jessica Ivins Browse all of Jessica’s articles »
  30. Headshot of Michael Johnson Michael Johnson Browse all of Michael’s articles »
  31. Headshot of Robert Jolly Robert Jolly Browse all of Robert’s articles »
  32. Headshot of Andrew Kaslick Andrew Kaslick Browse all of Andrew’s articles »
  33. Headshot of Keyboard Man Keyboard Man Keyboard Man Keyboard Man Browse all of Keyboard Man’s articles »
  34. Headshot of Saima Khan Saima Khan Browse all of Saima’s articles »
  35. Headshot of Katie Kovalcin Katie Kovalcin Browse all of Katie’s articles »
  36. Headshot of Kate Lechleiter Kate Lechleiter Browse all of Kate’s articles »
  37. Headshot of Alyse Lorber Alyse Lorber Browse all of Alyse’s articles »
  38. Headshot of Jenn Lukas Jenn Lukas Browse all of Jenn’s articles »
  39. Headshot of Sue Malomo Sue Malomo Browse all of Sue’s articles »
  40. Headshot of Patrick Marsceill Patrick Marsceill Browse all of Patrick’s articles »
  41. Headshot of Maria Martinez Maria Martinez Browse all of Maria’s articles »
  42. Headshot of Rob McFadden Rob McFadden Browse all of Rob’s articles »
  43. Headshot of Mica McPheeters Mica McPheeters Browse all of Mica’s articles »
  44. Headshot of Tom McQuaid Tom McQuaid Browse all of Tom’s articles »
  45. Headshot of Rene Merino Rene Merino Browse all of Rene’s articles »
  46. Headshot of Leigh Nash Leigh Nash Browse all of Leigh’s articles »
  47. Headshot of Sabrina Patrizio Sabrina Patrizio Browse all of Sabrina’s articles »
  48. Headshot of Dana Pavlichko Dana Pavlichko Browse all of Dana’s articles »
  49. Headshot of Yesenia Perez-Cruz Yesenia Perez-Cruz Browse all of Yesenia’s articles »
  50. Headshot of Paul Phan Paul Phan Browse all of Paul’s articles »
  51. Headshot of Emaan Riaz Emaan Riaz Browse all of Emaan’s articles »
  52. Headshot of Joe Rinaldi Joe Rinaldi Browse all of Joe’s articles »
  53. Headshot of Brandon Rosage Brandon Rosage Browse all of Brandon’s articles »
  54. Headshot of Spacer S. Gif Spacer S. Gif Browse all of Spacer’s articles »
  55. Headshot of Courtney Sabo Courtney Sabo Browse all of Courtney’s articles »
  56. Headshot of Aura Seltzer Aura Seltzer Browse all of Aura’s articles »
  57. Headshot of Kevin Sharon Kevin Sharon Browse all of Kevin’s articles »
  58. Headshot of Sophie Shepherd Sophie Shepherd Browse all of Sophie’s articles »
  59. Headshot of Ben Smith Ben Smith Browse all of Ben’s articles »
  60. Headshot of Zach Smith Zach Smith Browse all of Zach’s articles »
  61. Headshot of Greg Storey Greg Storey Browse all of Greg’s articles »
  62. Headshot of Jason Studstill Jason Studstill Browse all of Jason’s articles »
  63. Headshot of Oka Tai-Lee Oka Tai-Lee Browse all of Oka’s articles »
  64. Headshot of Russ Unger Russ Unger Browse all of Russ’s articles »
  65. Headshot of Allison Wagner Allison Wagner Browse all of Allison’s articles »
  66. Headshot of Drew Warkentin Drew Warkentin Browse all of Drew’s articles »
  67. Headshot of Brian Warren Brian Warren Browse all of Brian’s articles »
  68. Headshot of Faith Zaki Faith Zaki Browse all of Faith’s articles »
  69. Headshot of Jeffrey Zeldman Jeffrey Zeldman Browse all of Jeffrey’s articles »