Discontent
Have you ever had to fit three lead stories onto a web page that was designed for only one? Ever needed to hastily rework a design because nobody realized that a product description might run to more than 200 characters until after you delivered the templates? Ever found yourself slapping big yellow alert banners and screaming headlines onto an otherwise tastefully designed home page because the layout actually distracted your users from the site’s most important content? (And why did the layout distract them? Not because it was elegantly designed, but because it was designed before the client figured out the content strategy.)