We’ve written 5 blog posts about Content Strategy. View all topics »
“We have so much content, we don’t even know how many pages are on our website.” “It’s impossible for anyone to find anything.” “Our call center spends too much time answering questions about already-available information.” “I’m more likely to Google what I’m looking for than dig for it.” “I just bookmark everything.”
Two weeks ago, I was fortunate to have the opportunity to attend Confab Central, the ultimate content strategy conference. I am a designer with no formal training in writing or content strategy. As a non-content-strategist, I thought I’d be entering a whole different world. A world I had only a rough understanding of. While I had read about content strategy in a few books years ago, before the conference I couldn’t clearly articulate what it was. The gist of it from my fuzzy point of view was: It’s the practice of charting a roadmap for future business writing. But how guidelines were to be created, in my mind, was still alchemy.
Happy Cog is a content company. It’s the thread through all of our projects, regardless of industry, and always has been. We connect people and ideas. It’s in our DNA. When TEDxPhiladelphia reached out to us, we knew this was an opportunity we wanted to explore.
When I joined Happy Cog there were whispers about the elusive holy grail called monthly billing. It was hardly a new concept, but it was new to us. In theory, monthly billing would keep a regimented stream of cash coming in the front doors, and steady cash flow is almost more important to running a business than overall revenue. But we’d never made the move. We structured contracts so that our deliverable-based invoicing occurred at reasonable intervals, but if deadlines shifted, our payments did too.
No matter the client, FAQs are often a topic of conversation during many site redesigns. Maybe they are legacy content and deemed a new requirement for the get-go. Maybe stakeholders raise them as a potential solution during the course of the engagement. Sometimes, they even creep up on us (unplanned) after launch.
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