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Product management

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  1. Ready launch update2

    Ready. Launch. Update!

    Headshot of Dave DeRuchie


    by Dave DeRuchie

    The ability to update a website based on current information is often overlooked by clients and vendors alike. This may be the most missed opportunity in what we do.

    Get Ready to Get Ready

    When we start a redesign project, the possibilities for what the new site can be seem endless, but project work is often based on the best information available at the time. We strive to balance information requirements and business objectives with time and budget constraints. We adapt our approach as we learn more through the project. When it comes time for launching our client’s site, ultimately, both parties make sacrifices, and some requirements may not make it into the initial launch.