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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

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    Unlocking Value: Tips for Nonprofits to Maximize Value from Web Analytics Data

    Headshot of Lee Goldberg

    2/8/21

    by Lee Goldberg

    Now more than ever, understanding the effectiveness of your online properties and identifying deficiencies is absolutely key towards building better and deeper engagement for your nonprofit organization. Especially with budgets being impacted by the novel coronavirus, understanding what’s happening and then optimizing your user experience based on the data can have a major impact on overall financial performance.

  2. Cognition 297 tm

    SEO Strategies for Jewelry Retailers

    Headshot of Faith Zaki

    2/2/21

    by Faith Zaki

    A well-executed SEO strategy delivers consistent, high-quality traffic without the cost of paid advertising campaigns. For jewelers, SEO can make competing with sites like Amazon and Etsy possible. Tactics, like local optimization, can even improve traffic to your brick-and-mortar store.

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    A Conversation Between Development Interns

    Headshot of Emaan Riaz

    11/20/20

    by Emaan Riaz

    In late September, Happy Cog hired two web development interns: Emaan Riaz and Maria Martinez. Emaan attends the University of California, Davis and Maria attended NYU and then the Pursuit immersive technology program. In the past few months they’ve already done a great job making a huge impact at Happy Cog and on our projects. They wrote the following to reflect on their experience so far:

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    Speeding Up During a Slowdown

    Headshot of Lee Goldberg

    4/30/20

    by Lee Goldberg

    It’s no surprise or secret that businesses and people are struggling right now. Thanks to the global pandemic caused by the novel coronavirus, companies are seeing major drops in revenue, site traffic, and of course, overall profitability. While economists debate how long the slowdown will last, now is the time to start planning for a recovery as we begin a return to normalcy over the weeks and months ahead. For businesses that have had budgets cut and initiatives stalled, thinking about a brighter future is welcomed news, but it won’t be easy getting there. So it begs the question: What can businesses be doing now? Moreover, is it possible to take advantage of the current situation to prepare for what’s ahead?

  5. 3 weeks in what were seeing in terms of shifts in consumer behavior

    3 Weeks In: What We’re Seeing in Terms of Shifts in Consumer Behavior

    Headshot of Lee Goldberg

    4/7/20

    by Lee Goldberg

    Let’s face it: life has undergone a significant change for virtually everyone around the world, as the novel coronavirus has forced us to morph from a world of togetherness to a world of social distancing. This has led to a shift in consumer behavior and Internet usage. After evaluating data across our portfolio of clients, we’ve noticed a few significant shifts and trends that are worth highlighting:

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    Lead Generation for Law Firms

    Headshot of Lee Goldberg

    12/6/19

    by Lee Goldberg

    Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.

  7. 5 Things Ive Learned About Tech Leadership 360x275

    5 Things I’ve Learned About Tech Leadership

    Headshot of Jeremy Gimbel

    11/25/19

    by Jeremy Gimbel

    Tech leadership is a mystery to many. As one racks up years of experience as a developer, there’s often an assumption that one must eventually move into tech leadership to continue to grow. And while this may be true, given the structure and hierarchy of the company you work for, the jump from individual contributor to tech leader isn’t always smooth. The two roles have some crossover in skills, but each also requires its own unique set of skills to get the job done as well.

  8. Q4 Holiday Retail Tips 360x275

    4 Ways to Make Your Holiday Strategy Even Merrier This Year

    Headshot of Lee Goldberg

    11/7/19

    by Lee Goldberg

    If you’re an online retailer, Q4 ‘tis the season to be jolly. You’ve likely already started to prepare your strategy for making the holiday shopping season as successful as possible, which is great. Based on our experience working with a variety of online retailers over the years, we’re highlighting some best practices and effective optimization tips to make this year be the best one yet.

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    A Day in the Life of a Project Manager

    Headshot of Saima Khan

    10/1/19

    by Saima Khan

    Happy Cog’s Project Management Team is a well-oiled machine built upon a solid foundation. But with an ever-expanding clientele, growing cross-departmental teams, and external competition always chasing us, we needed to elevate the team that is the heart of the agency to the next level. Starting in Summer 2018, we developed a series of initiatives designed to help strengthen that foundation. We started with the basics – adding structure and levels to the team. We began to define our methodology as Hybrid – think of that as a mixture of waterfall and agile! We tried and tested our tools and found what works for us. We totally re-hauled the project life cycle by introducing phases, which in turn has made the management of our Greenfield and Retainer projects consistent and manageable. Something we are really proud of is our team camaraderie. Through weekly 1:1s, weekly department meetings, and those ever-popular monthly nights out, we are stronger and better than ever!

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    Enter the Matrix

    Headshot of Andrew Kaslick

    9/20/19

    by Andrew Kaslick

    A few years ago, a fellow developer (Santiago Sosa) and I were brainstorming ways to foster our company culture when we came up with the idea to bring our developers together more often for informal discovery sessions. In the company’s early days, we were a fairly small and close-knit development team that usually had a decent idea of what everyone else was working on and what technologies everyone was using. However, as the team began to quickly grow, we realized that developers were working on a wide variety of projects and were bringing with them a diverse set of skills and knowledge that many other developers were unfamiliar with. Often, developers weren’t aware of all the exciting projects that others were involved with. We felt it would be an incredibly valuable opportunity for the team to share what they were working on with each other on a regular basis.