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At Happy Cog, we've been working with a client on their expansive content ecosystem. Their team has been incredibly productive, creating hundreds of case studies, webinars, blog posts, and resources over the years. But there was one growing challenge: most of their content lacked the concise summaries needed for listing pages, search results, and content discovery.
Claude Shannon, the late American Mathematician, largely known as the ‘father of information theory,’ once remarked that he can “visualize a time when we will be to robots what dogs are to humans.” Artificial Intelligence (AI) and machine learning are no longer mere buzzwords. They’ve evolved to be an integral part of society, powering everything from self-driving cars to Amazon’s Alexa. Within the MarTech space, it’s now hard to find a software package or technology that doesn’t tout its use of machine learning. Indeed, machine learning and AI have been incredibly powerful in the paid media space, automating tasks that practitioners could do, but would rather not. This is especially true for tasks that take a disproportionate amount of time relative to the benefit earned.
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