We’ve written 5 blog posts about Digital Marketing. View all topics »
In case you haven’t heard, Google Chrome is pulling the plug on third-party cookies in mid-2023. It’s the end of digital advertising as we know it, but that doesn’t have to be a bad thing. In fact, companies that learn to master first-party data and embrace privacy as part of their strategy will thrive in this new landscape.
Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. To adjust to search in 2021, you don’t need to memorize every algorithm update; you just need to understand a few core things. Remember: SEO is complex, but it doesn’t have to be complicated.
Now more than ever, understanding the effectiveness of your online properties and identifying deficiencies is absolutely key towards building better and deeper engagement for your nonprofit organization. Especially with budgets being impacted by the novel coronavirus, understanding what’s happening and then optimizing your user experience based on the data can have a major impact on overall financial performance.
A well-executed SEO strategy delivers consistent, high-quality traffic without the cost of paid advertising campaigns. For jewelers, SEO can make competing with sites like Amazon and Etsy possible. Tactics, like local optimization, can even improve traffic to your brick-and-mortar store.
Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.
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