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SEO

We’ve written 4 blog posts about SEO. View all topics »

  1. The Changing Nature of SEO

    The Changing Nature of SEO

    Headshot of Dre Ryan

    10/19/21

    by Dre Ryan

    Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. To adjust to search in 2021, you don’t need to memorize every algorithm update; you just need to understand a few core things. Remember: SEO is complex, but it doesn’t have to be complicated.

  2. Hc blog Main Article Illustration v65 00 YPC3

    Preparing for Google’s Core Web Vitals Update

    Headshot of Sabrina Patrizio

    6/1/21

    by Sabrina Patrizio

    In the SEO world, we don’t always have time to prepare when Google makes algorithmic changes. So, it’s no wonder that SEO practitioners everywhere have been focused on Google’s biggest announcement of the past year: the page experience ranking factor based on Core Web Vitals metrics.

  3. Lead Generation for Law Firms 360x275

    Lead Generation for Law Firms

    Headshot of Lee Goldberg

    12/6/19

    by Lee Goldberg

    Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.

  4. Art and Science 360x275

    Art + Science: Creating a Comprehensive SEO Strategy That Complements a Beautiful Design

    Headshot of Lee Goldberg

    6/19/19

    by Lee Goldberg

    Let’s face it – SEO and UX design don’t have the greatest history together. In the early, nascent days of the web, designers used to joke that if you talked to an SEO professional, they’d advise that your website should include nothing more than a white background with black text, lots of hyperlinks, and repetitive, monotonous copy, all in the name of “keyword density.” Indeed, in the early days of search (going back to the era of Yahoo!, Excite, Hotbot, and Dogpile – before Google was even a public company), simplicity was key — and search engines could do little beyond scanning text on a page.