On-Site Anthropology
The Importance of Conventions
Thank you, Hillman Curtis.
Rut-Roh! I’m in a Design Rut
Cognition
Accounting for Taste
- @kevinsharon
- Creative Director
- Kevin’s articles Feed
- Bio on Happycog.com
Perhaps you’ve stood in line at Ben & Jerry’s Homemade Ice Cream and said,
“What flavor of ice cream do I want today?”
You’ve probably all wished, as I have, that you could have a dozen flavors at once. Thankfully, someone, possibly Messrs. Ben & Jerry, invented that tiny ice cream spoon. Sample just a taste to see if that flavor suits your mood.
When Shopify approached Happy Cog to create a theme for their template store, we asked, “what kind of store are we in the mood for?” A slick environment where one could sell iPad and iPhone cases? Or a more organic, crafty storefront for otherworldly terrariums? Antique toys? Lamps made from flea market treasures?
The answer to each question was a resounding “yes”. We wanted to create the kind of store our friends and families would love to fill with amazing, one-of-kind stuff.
With that in mind, we’re proud to introduce Cogify, a Cog-themed Shopify template with four presets to suit any mood. Cogify is simple to implement, easy to customize, and carefully crafted using only our finest handmade HTML, CSS, and JavaScript. Each theme is built around a different mood associated with an iconic form of transportation. Inspired by the London subway system, Underground is ideal for bespoke axes or handmade fishing flies. Feeling like a Dutch pedal pusher? Gazelle will suit your felted necklaces or silkscreened totes. If you’re in the need for supersonic speed, Concorde will show off laser-cut bamboo iPhone cases or Polish movie posters beautifully. And for the little ones and their classic wagons, Flyer is, you know, for kids!
One of Shopify’s many great features is the ability for shop owners to create as many or as few configuration settings to customize their stores and set the right mood. In the spirit of responsible development, we strove for a good balance of having all the essential configuration options without adding unnecessary complexity. Rather than less is more, just enough is more.
We also wanted to create an operator’s manual for our new vehicles, so thorough documentation is included right out of the box. For every configurable setting, there are instructions to walk shop owners through customization. Simply put, if it created the ideal set-up experience for a new shop owner, we made sure to put it in the manual in step-by-step, easy-to-follow guidelines.
We hope you’ll be inspired by our work and create amazing things to put in your storefronts. If you had a store today, what would you like to sell? I’d sell Dippin’ Dots, the future of ice cream. No little spoons required!
Check out Cogify at the Shopify theme store and let us know what you think!
160 Responses
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✩ Cogify is a new Shopify theme in 4 flavors created by Happy Cog. http://cog.gd/f0 The story behind the design:
Mon, January 10, 2011 2:15:07
Good for Happy Cog. WordPress themes were so 2010. I wonder how long it will take Big Cartel to unveil a competing store. More →
Mon, January 10, 2011 9:33:52
Pretty sure @Brand_Clay will appreciate the "Dippin' Dots" mention in the new Cognition article: "Accounting for Taste"
Wed, January 12, 2011 8:55:38
Accounting for Taste Cogify, a Cog-themed Shopify
Wed, January 12, 2011 9:15:50
My new favorite website. Great design, web standards, content, mobile ui, the works! Great job @happycog @zeldman
Wed, January 12, 2011 3:01:25
I didn't see this coming, but I'm liking where we're headed.
Wed, January 12, 2011 5:26:26
In 94 I learnt to code for the web copying @zeldman in 2011 I suggest you look at this to learn how to code for the iPad
Wed, January 12, 2011 5:28:12
Beautify
Wed, January 12, 2011 7:51:27
I love the "Tweet your thoughts" commenting system on cognition.happycog.com. Clever.
Thu, January 13, 2011 4:10:11
I'm a freelance web designer (http://crazywebfoo.com/) with store experience. I'll give Cogify a try for my next site!
Thu, January 27, 2011 6:28:48
About to start a new Shopify site. Definitely going to use this theme. Thanks @happycog
Thu, July 07, 2011 11:42:42