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Cognition

Articles By:

Kevin Sharon

  1. Quick, grab a pencil and paper!

    Posted on 4/4/13

    If I had a nickel for every time someone has asked me, “what is your favorite tool for responsive web design,” I would have enough nickels to buy a cup of coffee… in 1941. I’ve realized, collecting nickels is a terrible way to get rich, so I’ll give you the answer for free. My favorite tool for any design project is: pencil and paper.

  1. Sketching a Story Arc

    Posted on 1/10/13

    Every project at Happy Cog starts with a kickoff meeting where our project team gets together with our client partners to meet, discuss, and collaborate on ideas for their project. We moderate a variety of exercises, surveys, workshops, and discussions. One of our favorites is the “Design Studio”—where we ask the team to sketch solutions to design problems for its redesigned site.

  1. Total Design

    Posted on 8/9/12

    In the 1960s and 70s Ajax, a Dutch soccer team, captivated people with long stringy hair, scruffy sideburns, and a legendary tactical system known as ‘Total Football.’ Don’t worry, non-sports-loving nerds, I’ll get to my point soon. What was remarkable about Total Football was the ability of everyone on the team to change position and tactics with fluidity and speed. Anyone, it was thought, could play anywhere on the pitch. Attackers converted to defenders. Defenders converted to attackers. Back and forth in the blink of an eye.

  1. Attack of the Horrible Presentation

    Posted on 4/12/12

    When I was an undergrad student, I studied film. One valuable lesson I picked up in school was how to prepare for a presentation. My instructors taught us to run a projector correctly; or, they let us know in no uncertain terms, you were wasting everyone’s time. Here’s what was expected of you: arrive early, clean your film, clean the projector, check the bulb, set the focus, set the sound levels, and cue up your reel. Do anything wrong and you would be on the receiving end of glower, ridicule, and not a word of critique about the film you were presenting.

  1. Q&A: Design Through the Lens of a Project Manager

    Posted on 11/17/11

    Hello. Thanks for coming back to part two of the conversation between Brett Harned and me. Please help yourself to some tea, a pastry, and a comfortable chair. Brett and I have worked together for nearly 5 years, so we thought it would be interesting to discuss the collaboration between our two disciplines that occurs somewhat invisibly. Working with a project manager allows designers to focus on being creative and doing good work. I’m loathe to think of going back to working without one.

    I hope you enjoy the second part of the conversation. We’d both love to hear how your process has changed working in collaboration with other disciplines in your organization.

  1. Sustainable, Not Pixel Perfect

    Posted on 4/21/11

    Last week, Happy Cog was nominated for two Webby awards for our work with Zappos.com. I know some people don’t like awards, but as someone who didn’t grow up in an era when “everyone gets a trophy,” I still think they’re pretty rad. Seriously though, I think of a nomination like this as a recognition of doing great collaborative work with our clients. When I heard about the nominations, I was chatting with one of my coworkers who wondered, “can we really take the credit for this work?” As I typed the words, “shut your stupid face hole,” and considered whether to press enter, I thought about his question for a moment and the life of our work after we hand it over to our clients.

  1. Accounting for Taste

    Posted on 1/10/11

    Perhaps you’ve stood in line at Ben & Jerry’s Homemade Ice Cream and said,

    “What flavor of ice cream do I want today?”

    You’ve probably all wished, as I have, that you could have a dozen flavors at once. Thankfully, someone, possibly Messrs. Ben & Jerry, invented that tiny ice cream spoon. Sample just a taste to see if that flavor suits your mood.

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