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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

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    Patience and Fortitude

    Headshot of Jeffrey Zeldman

    9/22/11

    by Jeffrey Zeldman

    A short dozen blocks north of Happy Cog’s New York studio, two famous stone lions sculpted by Edward Clark Potter guard the entrance to The New York Public Library at 42nd Street. The lions were originally named for the library’s private backers, the Astor and Lenox families. But in the 1930s, New York Mayor Fiorello La Guardia renamed the two lions “Patience” and “Fortitude,” because those were the qualities New Yorkers would need to survive the Great Depression. This was back in the days when elected officials gave a damn about the people, and when they could use a three-syllable word without fear that citizens would brand them as over-educated or French. But I digress.

  2. Shiva

    Turn On the Da Kine, Yeah?

    Headshot of Greg Storey

    9/15/11

    by Greg Storey

    In the last six years I’ve done a fair amount of business travel. On occasion, there have been a few memorable trips due to the flight (Nashville, I don’t know how you deal with that kind of turbulence), the destination, the clients (like good old “Poet’s Eye”), or just the circumstances of our meeting. The last two years have been especially busy and I’ve built up a good catalog of stories from experiences on the road from Lansing to Birmingham, Bend to Boston, and beyond.

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    Flattery is overrated

    Headshot of Greg Hoy

    9/8/11

    by Greg Hoy

    My business partner Jeffrey Zeldman once said, “Don’t worry about people stealing your design work. Worry about the day they stop.” I smell what he’s cooking, but on a practical level, people who build websites should start taking the protection of their work seriously and stop complaining on Twitter when they find out someone ripped them off. Myself included.

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    Fix Recruiting

    Headshot of Joe Rinaldi

    9/1/11

    by Joe Rinaldi

    A recruiter emailed me recently. I was selected for a role because I had experience with the software “Adobe”… Recruiters. Such a disaster. AMIRITE?!?!?

    Hold on there, let’s pump the brakes on the generalizations a bit. Recruiters, like designers or developers or content strategists, hail from a variety of backgrounds, have a wide range of capabilities, and deliver varying degrees of value and results. For many people, a relationship with a recruiter is the catalyst for opportunities that reshape a career.

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    2011 SXSW Panel Picker

    Headshot of Joe Rinaldi

    8/25/11

    by Joe Rinaldi

    The South By Southwest Panel Picker has launched for SXSW Interactive in Austin, TX from March 9-13, 2012! Happy Cog and our panelist partners are thrilled to offer nine panels for your consideration. From design to project management and client services to user experience, there are wonderful conversations across a broad range of topics waiting to be had.

    User voting has a tremendous impact on the panel selection process. Our panel proposals are outlined here for your consideration. If you see something you’d love to explore more with us and our panelist partners in March, please follow the links provided and let the Panel Picker know what you want! Voting ends 11:59 CDT on Friday, September 2.

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    Attack of the Client Services Zombies

    Headshot of Kevin Hoffman

    8/18/11

    by Kevin Hoffman

    Khoi Vinh recently shared some inspiring insights on the evolution of opportunities for design professionals in the digital realm in a post entitled The End of Client Services. He has, as of the time of this publishing, since revisited and revised his thoughts. If you haven’t read these posts, you should, because it’s good stuff. I’ll wait.

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    I have a new crush and its name is figcaption

    Headshot of Jenn Lukas

    8/11/11

    by Jenn Lukas

    When it comes to HTML5 elements, do you ever feel like you’re reaching for a carrot on a stick? The promise of those tasty elements, hanging right in front of you, taunting you, so close, yet just out of reach. What you wouldn’t give for just one bite of a section, one taste of a succulent aside, one thirst-quenching datalist. I bet no one told that donkey it was going to have to wait ’til 2022 to eat that carrot.

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    Make Sweet Systems Sweeter

    Headshot of Allison Wagner

    8/4/11

    by Allison Wagner

    At Happy Cog, process is not sacred. We respect process, but we are constantly looking to improve the way our projects run; especially with regard to transitioning between project phases. Last week, Yesenia Perez-Cruz described how she crafts sweet systems and digital cupcakes. This week, I’m going to show you how we turn those cupcakes into a well-built tower of yummy cupcakery.

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    Sweet Systems

    Headshot of Yesenia Perez-Cruz

    7/28/11

    by Yesenia Perez-Cruz

    To most, it’s just the sugary centerpiece to a child’s birthday party—but to me, the Cupcake Cake is systematic genius. A balance of consistency and variety, each cupcake is decorated with the same delicate piping technique, from a carefully selected color palette, with no drop of icing wasted. The result is surprising, delightful, and the highlight of the party.

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    Save Ferris!

    Headshot of Brett Harned

    7/21/11

    by Brett Harned

    I’m not gonna lie. On a bad day, I can be a bit like Cameron from Ferris Bueller’s Day Off.

    Note: If you were born after 1986 or just don’t like movies and don’t get the reference, Cameron is like Eeyore. If you don’t get that reference, there is no helping you.