Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

1. 

   Going Headless with Craft CMS

   

   4/20/21

   by Ben Smith

   A version of this article was originally published in 2019 but has been updated to reflect the most recent advancements in headless technology for Craft CMS as of April 2021.

   
   What is a headless CMS? A headless CMS is a major shift from the traditional model for delivering web content. It is not a single technology, it is an approach for serving web pages and data to your users. Rather than have a single codebase handle both content management and presentation of that content, a headless CMS is only concerned with content management, leaving presentation up to other parts of the tech stack.

2. 

   Happy Cogference: Spring 2021

   

   4/19/21

   by Alyse Lorber

   Videoconferencing, Zoom calls, virtual events—whichever you prefer, they have been a major part of the new norm that offices, trade shows and conferences have all had to adapt to in 2020. The same was true for Happy Cog’s annual internal conference this year.

3. 

   6 Months Later: Lessons Learned from Development Interns

   

   4/5/21

   by Maria Martinez

   Last year, Happy Cog hired two web development interns: Emaan Riaz and Maria Martinez. In the past six months, they’ve made a huge impact at Happy Cog and on our projects. They wrote the following to reflect on their experience.

4. 

   Best Uses of Laravel Vapor

   

   3/22/21

   by Zach Smith

   As a Solutions Architect at Happy Cog, I often find myself in the weeds working with complex server architectural configurations in our clients’ AWS platforms. You may often find me setting up complex infrastructure by code with AWS Terraform, deploying fleets of EC2 instances powered by Continuous Integration pipelines, and working to curate complex load balancing solutions for our clients who receive unexpected bursts of views from our marketing campaigns (the list goes on).

5. 

   Reflecting on International Women’s Day

   

   3/8/21

   by Sarah Carr

   To celebrate International Women’s Day, I wanted to reflect on my own experiences, explore some of the great women who set the foundation for innovation, and offer ideas and support for growing our presence in the tech industry.

6. 

   Unlocking Value: Tips for Nonprofits to Maximize Value from Web Analytics Data

   

   2/8/21

   by Lee Goldberg

   Now more than ever, understanding the effectiveness of your online properties and identifying deficiencies is absolutely key towards building better and deeper engagement for your nonprofit organization. Especially with budgets being impacted by the novel coronavirus, understanding what’s happening and then optimizing your user experience based on the data can have a major impact on overall financial performance.

7. 

   SEO Strategies for Jewelry Retailers

   

   2/2/21

   by Faith Zaki

   A well-executed SEO strategy delivers consistent, high-quality traffic without the cost of paid advertising campaigns. For jewelers, SEO can make competing with sites like Amazon and Etsy possible. Tactics, like local optimization, can even improve traffic to your brick-and-mortar store.

8. 

   A Conversation Between Development Interns

   

   11/20/20

   by Emaan Riaz

   In late September, Happy Cog hired two web development interns: Emaan Riaz and Maria Martinez. Emaan attends the University of California, Davis and Maria attended NYU and then the Pursuit immersive technology program. In the past few months they’ve already done a great job making a huge impact at Happy Cog and on our projects. They wrote the following to reflect on their experience so far:

9. 

   Speeding Up During a Slowdown

   

   4/30/20

   by Lee Goldberg

   It’s no surprise or secret that businesses and people are struggling right now. Thanks to the global pandemic caused by the novel coronavirus, companies are seeing major drops in revenue, site traffic, and of course, overall profitability. While economists debate how long the slowdown will last, now is the time to start planning for a recovery as we begin a return to normalcy over the weeks and months ahead. For businesses that have had budgets cut and initiatives stalled, thinking about a brighter future is welcomed news, but it won’t be easy getting there. So it begs the question: What can businesses be doing now? Moreover, is it possible to take advantage of the current situation to prepare for what’s ahead?

10. 

    3 Weeks In: What We’re Seeing in Terms of Shifts in Consumer Behavior

    

    4/7/20

    by Lee Goldberg

    Let’s face it: life has undergone a significant change for virtually everyone around the world, as the novel coronavirus has forced us to morph from a world of togetherness to a world of social distancing. This has led to a shift in consumer behavior and Internet usage. After evaluating data across our portfolio of clients, we’ve noticed a few significant shifts and trends that are worth highlighting:

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