automation

We’ve written 3 blog posts about automation. View all topics »

1. 

   Humans vs Machines: When to Automate Your Paid Media Campaigns

   

   7/2/19

   by Lee Goldberg

   Claude Shannon, the late American Mathematician, largely known as the ‘father of information theory,’ once remarked that he can “visualize a time when we will be to robots what dogs are to humans.” Artificial Intelligence (AI) and machine learning are no longer mere buzzwords. They’ve evolved to be an integral part of society, powering everything from self-driving cars to Amazon’s Alexa. Within the MarTech space, it’s now hard to find a software package or technology that doesn’t tout its use of machine learning. Indeed, machine learning and AI have been incredibly powerful in the paid media space, automating tasks that practitioners could do, but would rather not. This is especially true for tasks that take a disproportionate amount of time relative to the benefit earned.

2. 

   Can an algorithm do your job?

   

   3/5/15

   by Michael Johnson

   This is a question that’s been on my mind since stories about the Associated Press’s robo-journalists started making the rounds again. For those who don’t know, the AP uses an algorithm that translates data into corporate earnings reports, three-hundred word stories or so. They’re composed of short declarative sentences written convincingly enough to appear human-generated.

3. 

   A Web Development Highlight Reel

   

   12/11/14

   by Stephen Caver

   As the year winds down it’s time to take stock of 2014. Turning over a new year provides us with the opportunity to reflect and look forward. The web is an ever-evolving platform with new technology, techniques, and paradigms taking hold all the time. I’m excited about the direction the web has taken in 2014 and have learned a lot over the past year. That said, here are some highlights of these developments in the past year.