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I always hear stories of managers pushing employees to “think outside the box”—to go beyond their day-to-day and find that idea that is unlike anything else. This is a tall order and maybe even a bit unrealistic. If our comfort zone is A, B, and C, how can we expect to find X without first understanding D–W? Because of this, I like to think in terms of “expanding the box” instead of jumping entirely outside of it.
This can be absolutely anything. Go ahead and think about it for a minute. I recently posed this question at my dConstruct talk (slides / audio) a couple of weeks ago and received a variety of answers. Learning a new language was a popular response. So was learning how to cook, garden, ski, and do “The Robot.”
What do they say about the cobbler’s son? The dude is always barefoot? Or the carpenter’s house has no roof? Stupid carpenter.
Yeah. That’s kind of us right now with happycog.com. Granted, we have shoes, and we have a roof. But the shoes have some holes in the soles and the roof leaks just enough to make your hair wet.
When it comes to HTML5 elements, do you ever feel like you’re reaching for a carrot on a stick? The promise of those tasty elements, hanging right in front of you, taunting you, so close, yet just out of reach. What you wouldn’t give for just one bite of a section, one taste of a succulent aside, one thirst-quenching datalist. I bet no one told that donkey it was going to have to wait ’til 2022 to eat that carrot.
They laughed when I sat down at the HTML editor. But they cried when I began to make web pages. That was 1995. This is 2010, and we’re still doing it. Web design is no longer an occult activity for a small circle of initiates, and we’ve gotten a bit better at it over the years. The technology has changed (you’re welcome!) but the basics are still good design, great content, and an interface that makes reading or shopping or sharing a pleasure.
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