We’ve written 4 blog posts about Google. View all topics »
Let’s face it: change is always hard. It typically requires time, resources, and effort. It will also generally include a learning curve, as well as paying off technical debt – particularly when it comes to web technologies and software. In the web analytics space, Google Analytics 4 (GA4) represents a major change to the class-leading tool that so many of us are familiar with.
Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. To adjust to search in 2021, you don’t need to memorize every algorithm update; you just need to understand a few core things. Remember: SEO is complex, but it doesn’t have to be complicated.
We love Google Analytics. We know our way around Google Analytics (GA) like the back of our hands. We can answer almost any business question with our eyes closed. We can bend any report to our will. We know all the tricks to turn any GA setup into a Cadillac for advanced web analysis. But things are changing, and the world is different now...and no, I'm not just talking about the pandemic.
In the SEO world, we don’t always have time to prepare when Google makes algorithmic changes. So, it’s no wonder that SEO practitioners everywhere have been focused on Google’s biggest announcement of the past year: the page experience ranking factor based on Core Web Vitals metrics.
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