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  1. Hc blog Main Article Illustration v65 00 YPC3 2021 06 01 145859

    Google Analytics 4: Waiting Is No Longer an Option

    Headshot of Lee Goldberg


    by Lee Goldberg

    Let’s face it: change is always hard. It typically requires time, resources, and effort. It will also generally include a learning curve, as well as paying off technical debt – particularly when it comes to web technologies and software. In the web analytics space, Google Analytics 4 (GA4) represents a major change to the class-leading tool that so many of us are familiar with.