by Dre Ryan
Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. To adjust to search in 2021, you don’t need to memorize every algorithm update; you just need to understand a few core things. Remember: SEO is complex, but it doesn’t have to be complicated.