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Team

We’ve written 42 blog posts about Team. View all topics »

  1. Hc blog Main Article Illustration v34 00 YPC

    What's the ROI on Cool?

    Headshot of Joe Rinaldi

    7/14/11

    by Joe Rinaldi

    Industry creative folks I’m friends with personally and respect professionally have uttered the following to me on multiple occasions:

    “I want to make cool shit.”

    I’ll be honest, I just don’t get it. To be fair, it’s safe to say I don’t get “cool” in general. I routinely dress like I’m headed to a corporate team-building ropes course, and I’m still waiting for Firefly to be picked up for season 2. So maybe it’s no surprise that the quest for cool escapes me. I don’t get the allure of making something cool for the sake of it being cool. Further, I don’t understand how you sell that to clients, or more importantly, why they would pay for it.

  2. Hc blog Main Article Illustration v27 00 YPC

    The Cult of Personalities

    Headshot of Dave DeRuchie

    6/9/11

    by Dave DeRuchie

    In a service industry like ours, we work with a lot of people. Certain people bring out the best in us; others, not so much. Consider your last difficult workplace exchange. How would that encounter have been different if you had a better sense of your own personality? What if you understood the person you shared the encounter with better?