Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.
We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.
Learn more about Happy Cog at happycog.com.
No matter who you are or how much time you’ve spent in the field, you have unique experiences that have shaped you and helped you to grow. And you may not realize it yet, but you can have a tremendous impact upon others just by sharing your expertise. Its time for you (yes, you) to enter the realm of public speaking. If you can find the right audience, they will eagerly listen and learn.
The Best Email in the World is the one that needs your attention. On any given day, the rules or definition of what that email is will change. Today, it’s an email from my car salesman with all of the numbers related to the lease buyout I’m about to do. Tomorrow, it might be an email from my wife with some photos she took of our daughter playing in her sandbox while I am away visiting a Happy Cog client.
Hiring a new designer is exciting. The hiring process is not. As someone who has recently been on the receving end of hundreds of applications, I’m noticing a few alarming trends. New graduate or seasoned veteran, it doesn’t seem to matter.
In March of 2011, Happy Cog expanded its offerings by launching a high-end hosting service. With the help of many (see whose back we got), our introduction to hosting began. As with any new business, nothing is easy. When this service began we knew what we wanted to offer because we knew what we sought when evaluating a hosting provider.
The conference room. It’s a silly name, really, because these rooms never host a conference. It is a room for meetings, a place to duck into for a private conversation or an ad hoc boxing bout between the CFO and the top sales guy.
Recently, I offered my suggestions regarding the RFP construction and management process, but I left my dear readers with a cliffhanger… Now that your RFP is complete and you’re evaluating responses and pitches, how do you select the right proposal?
Have you ever had to fit three lead stories onto a web page that was designed for only one? Ever needed to hastily rework a design because nobody realized that a product description might run to more than 200 characters until after you delivered the templates? Ever found yourself slapping big yellow alert banners and screaming headlines onto an otherwise tastefully designed home page because the layout actually distracted your users from the site’s most important content? (And why did the layout distract them? Not because it was elegantly designed, but because it was designed before the client figured out the content strategy.)
Stop what you’re doing! John Conner sent me from the future to prevent you from authoring this RFP. I’ve seen the aftermath. Internal teams at odds over the redesigned site, users confused by an experience that somehow got more complicated, unreconciled technologies, hopes dashed, dogs and cats living together, mass hysteria.
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