Choosing a type palette goes beyond considering aesthetics, legibility, browser support, and performance. For fonts to truly be appropriate for your project, they must also be technically and financially sound solutions. No one wants to be surprised by the outrageous cost of a font package after all designs have been delivered.
No matter the client, FAQs are often a topic of conversation during many site redesigns. Maybe they are legacy content and deemed a new requirement for the get-go. Maybe stakeholders raise them as a potential solution during the course of the engagement. Sometimes, they even creep up on us (unplanned) after launch.
As the web evolves, there will always be two ever-growing lists: one of all the pieces of content that will need to appear on any given site over time and another with all the ways we can access that content. Creating flexible, modular design systems makes both of these lists a little less daunting and a lot more manageable.
At Happy Cog, we pride ourselves on empowering clients to take ownership of their content, and we provide a framework and all the building blocks to help them do so. These building blocks range depending on a project’s needs. One could be a video carousel; another a contact form. But, the most fundamental building block that’s on every site and we have to get right every time is typography.
I am an overwriter.
I could stop this post right here, but you wouldn’t believe me.
There is relief and guilt to overwriting—like you’ve just finished off a large bag of potato chips by yourself. You find comfort in there being no more chips to eat but also discomfort, because, well, you just ate an entire bag of chips.
Or, you’ve just written countless words to a client team explaining the intricacies of a deliverable. You exhale and cross the to-do off your list, but you secretly doubt whether the post overcomplicated the work or confused your client.
Design conferences are complicated beasts. They are weeklong marathons and single-day sprints. They are hotel ballroom affairs and intimate gatherings. They teach new skills and polish old ones. They appeal to the novice, expert, academic, and hipster alike. And, to add to their intricacy, depending on the marketing angle, we call them symposiums, conventions, festivals, and even the casual [insert word here]-cons.