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  1. A Conversation Between Development Interns

    11/20/20

    by Emaan Riaz

    In late September, Happy Cog hired two web development interns: Emaan Riaz and Maria Martinez. Emaan attends the University of California, Davis and Maria attended NYU and then the Pursuit immersive technology program. In the past few months they’ve already done a great job making a huge impact at Happy Cog and on our projects. They wrote the following to reflect on their experience so far:

  2. Speeding Up During a Slowdown

    4/30/20

    by Lee Goldberg

    It’s no surprise or secret that businesses and people are struggling right now. Thanks to the global pandemic caused by the novel coronavirus, companies are seeing major drops in revenue, site traffic, and of course, overall profitability. While economists debate how long the slowdown will last, now is the time to start planning for a recovery as we begin a return to normalcy over the weeks and months ahead. For businesses that have had budgets cut and initiatives stalled, thinking about a brighter future is welcomed news, but it won’t be easy getting there. So it begs the question: What can businesses be doing now? Moreover, is it possible to take advantage of the current situation to prepare for what’s ahead?

  3. Dusting off the desktop

    3 Weeks In: What We’re Seeing in Terms of Shifts in Consumer Behavior

    4/7/20

    by Lee Goldberg

    Let’s face it: life has undergone a significant change for virtually everyone around the world, as the novel coronavirus has forced us to morph from a world of togetherness to a world of social distancing. This has led to a shift in consumer behavior and Internet usage. After evaluating data across our portfolio of clients, we’ve noticed a few significant shifts and trends that are worth highlighting:

  4. Lead Generation for Law Firms

    12/6/19

    by Lee Goldberg

    Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.