Name: Happy Cog
Price range: $

Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

An Interview with Jeffrey Zeldman, First SXSW Hall of Fame Inductee

3/13/12

by Kevin Hoffman

The Happy Cog team could not be more thrilled that our founder, mentor, and good friend, Jeffrey Zeldman, has been selected to be the first inductee into the SXSW Hall of Fame. We thought it might be fun to sit down for a fireside chat, and ask a few questions that he hasn’t answered before in other interviews. Our User Experience Director and karaoke raconteur, Kevin M. Hoffman, spoke with Jeffrey about his long relationship with the SXSW conference, his career inspiration, and a few things you might not know about the man behind Designing With Web Standards, A List Apart, An Event Apart, A Book Apart, and more.
Clippers

3/8/12

by Mark Huot

I recently went on the hunt for a new barber closer to home. You see, I’ve been fortunate enough to have my hair cut for the last six years from the same barber every time, a friendly man named Joe. Over that time Joe and I have gotten to know each other quite well. We both have dacshunds, we both enjoy the theater, and we both know exactly how I like my hair cut.
Dear Branding Agencies,

3/1/12

by Chris Cashdollar

You’ve crafted the “big picture” view. The client loves the new branding direction; they can practically smell the future you’ve unveiled for them. Now it’s time to get to work. That means you likely have a bazillion different projects in play to bring this new brand to life: identity packages, brochures of all shapes and sizes, tickets, annual reports, bus wraps, on-site signage, and, yes, the website.
Please Put Down the Device & Let’s Just Talk

2/23/12

by Dave DeRuchie

Warning, if you are reading this in a meeting STOP! Put down your mobile device or laptop and slowly lift your head and eyes upward until you see (and hear) the person speaking!
I Went to Site Week and All I Got Was a Better Future.

2/16/12

by Greg Storey

I grew up in the small farming town of Palmer, Alaska. Aside from Alaska being Alaska, not much happened that made the evening news. Not even our weather was exciting enough to ever be called out as “the coldest spot.” That honor was always reserved for villages hundreds of miles up north. We finally landed on the map one winter when a group of developers, contractors, plumbers, electricians, painters, interior decorators, and furniture store owners attempted to break a world record by building an entire house in 24 hours, just across the street from our high school.
Redesign Week

2/2/12

by Greg Hoy

What do they say about the cobbler’s son? The dude is always barefoot? Or the carpenter’s house has no roof? Stupid carpenter.

Yeah. That’s kind of us right now with happycog.com. Granted, we have shoes, and we have a roof. But the shoes have some holes in the soles and the roof leaks just enough to make your hair wet.
More or LESS?

1/26/12

by Allison Wagner

I love writing CSS. I really do. I love spinning straw into gold, rescuing HTML elements from browser default styles, curving corners, softening colors, and cushioning containers. I love abstracting complex design systems into powerful classes and efficient declarations while minding the cascade and the rules of inheritance and specificity. I see a site’s visual design as one giant puzzle, patiently waiting to be analyzed, broken down into component parts, and built back up again. I easily spend 70% of my time at Happy Cog developing the presentation layer, so I’ve had my eye on the hot newness that is the Sass / LESS / CSS preprocessor movement for a little while now.
Streamlining Internal Communications

1/19/12

by Helenita Frounfelkner

Three and a half years ago, I left the world of traditional print marketing and entered the world of the Interwebs. My old company said “No!” to video chatting or instant messaging in the office and worried more about proper email subject line etiquette than finding the best ways to communicate with each other. Change was in store as I entered the land of Instant Messaging (IM) and Skype, Basecamp and Campfire, but was it a change for the better or do more lines of communication further complicate things? I found myself being asked a similar question by a couple folks at a Dribbble holiday meet up this past December. I was asked how I manage projects, how we communicate as a team, and more specifically, how I manage communications in a virtual environment.
Stepping Out of Line

1/12/12

by Michael Johnson

Years ago, I was presenting comps on a scheduled call to a key stakeholder of my then-agency’s flagship account. It was my first call with him in months. He was unfortunately on vacation and without his laptop. That should have been the end of it.

Instead, he asked me to paint him a picture.
Targeting Twenty Twelve

1/5/12

by Rawle Anders

We Happy Coggers have much to look forward to in 2012. This year will see the launch of our longest-running, largest project ever. (Stay tuned.) We’ll be firmly rooting our stronghold in a brand new city, Austin, TX, perhaps eating some barbecue in the process. We’ve also moved into a new studio space in NYC, An Event Apart is in more cities than ever before, A Book Apart is publishing critical new thinking on the web industry, and A List Apart will be evolving as well.

Want to hire us?