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Cognition

Articles By:

Brenna Heaps

  1. Turn Signals

    Posted on 11/13/14

    For my first driving lesson my father took me to the empty elementary school parking lot across the street from my house on a Saturday afternoon. He drove over, parked the car, switched seats with me, then instructed me to drive.

  1. Plan for the Unplanned

    Posted on 8/7/14

    Leading up to the design phase of a project, we devote a lot of thinking to setting the project’s core goals and requirements, as well as establishing a basic plan for how the project will flow. During this time, on my team, we ask as many questions as possible and learn as much as we can before we present a strategy to the client. In the end, everyone agrees on what the goals are, but how those goals will be realized is yet to be determined.

  1. Fear and Fruitful Projects

    Posted on 3/27/14

    Off the top of my head, I can tell you that I’m afraid of flying, public speaking, and savory foods that contain hidden fruit. I’m also afraid of starting a new project. But, I dive into new projects just like I risk biting into mango every time I go for the summer roll, because I know that fear of the unknown isn’t a bad thing.

    Fear is a natural reaction to the unknown, but as a society, we don’t really like to talk about it. Not many people will openly admit they’re afraid, because, well, it’s uncomfortable. Admitting your fears makes you vulnerable. It also makes you human. When it comes to the world of digital projects, admitting fear is sometimes likened to admitting defeat. It’s not. It’s a normal reaction to the various unknowns that exist at the start of a project.

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