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In March of 2011, Happy Cog expanded its offerings by launching a high-end hosting service. With the help of many (see whose back we got), our introduction to hosting began. As with any new business, nothing is easy. When this service began we knew what we wanted to offer because we knew what we sought when evaluating a hosting provider.
I remember the day I got my first pair of headphones. I was five years old and the Easter Bunny brought me a Smurfs walkman radio. It was the best thing that had ever happened to me. I spent hours with those things on—in the car, in the house, outside riding my big wheel. I can’t really remember what I was listening to back then. After all, I was five, and it was an AM/FM radio, so suffice it to say, it was probably nothing that anyone else in my world wanted to hear. Well played, Mom and Dad.
In February we gathered a group together in our Philadelphia office to redesign and rebuild our happycog.com website in one week. The goal of our Site Week was to redesign the website (Greg Hoy covers the thinking behind this in a Cognition post back in Janauary) and to push ourselves to do something different.
The Happy Cog team could not be more thrilled that our founder, mentor, and good friend, Jeffrey Zeldman, has been selected to be the first inductee into the SXSW Hall of Fame. We thought it might be fun to sit down for a fireside chat, and ask a few questions that he hasn’t answered before in other interviews. Our User Experience Director and karaoke raconteur, Kevin M. Hoffman, spoke with Jeffrey about his long relationship with the SXSW conference, his career inspiration, and a few things you might not know about the man behind Designing With Web Standards, A List Apart, An Event Apart, A Book Apart, and more.
I grew up in the small farming town of Palmer, Alaska. Aside from Alaska being Alaska, not much happened that made the evening news. Not even our weather was exciting enough to ever be called out as “the coldest spot.” That honor was always reserved for villages hundreds of miles up north. We finally landed on the map one winter when a group of developers, contractors, plumbers, electricians, painters, interior decorators, and furniture store owners attempted to break a world record by building an entire house in 24 hours, just across the street from our high school.
What do they say about the cobbler’s son? The dude is always barefoot? Or the carpenter’s house has no roof? Stupid carpenter.
Yeah. That’s kind of us right now with happycog.com. Granted, we have shoes, and we have a roof. But the shoes have some holes in the soles and the roof leaks just enough to make your hair wet.
Three and a half years ago, I left the world of traditional print marketing and entered the world of the Interwebs. My old company said “No!” to video chatting or instant messaging in the office and worried more about proper email subject line etiquette than finding the best ways to communicate with each other. Change was in store as I entered the land of Instant Messaging (IM) and Skype, Basecamp and Campfire, but was it a change for the better or do more lines of communication further complicate things? I found myself being asked a similar question by a couple folks at a Dribbble holiday meet up this past December. I was asked how I manage projects, how we communicate as a team, and more specifically, how I manage communications in a virtual environment.
We Happy Coggers have much to look forward to in 2012. This year will see the launch of our longest-running, largest project ever. (Stay tuned.) We’ll be firmly rooting our stronghold in a brand new city, Austin, TX, perhaps eating some barbecue in the process. We’ve also moved into a new studio space in NYC, An Event Apart is in more cities than ever before, A Book Apart is publishing critical new thinking on the web industry, and A List Apart will be evolving as well.
For the last 5 ½ years, I’ve worked from home. So except for the occasional on-site meeting, almost all of my meetings have been done on the phone. If you were a fly on the wall in my office during a phone meeting, you’d see me with my head down scribbling notes while listening, scribbling notes while talking, and even asking for a moment so I can take more notes.
During in-person meetings, I also try to take as many notes as possible. I often scribble notes while others are talking, and if I’m the one doing the talking—or if the discussion is a fast paced back-and-forth—I try to jot down as much as I can during breaks in the conversation. Sometimes I’m able to pen a few keywords in the middle of conversations that I can go back to later (during a break, perhaps) and elaborate on so as to not forget the most salient information.
My business partner Jeffrey Zeldman once said, “Don’t worry about people stealing your design work. Worry about the day they stop.” I smell what he’s cooking, but on a practical level, people who build websites should start taking the protection of their work seriously and stop complaining on Twitter when they find out someone ripped them off. Myself included.
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