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Cognition

Articles By:

Joe Rinaldi

  1. Thoughtful Communication

    Posted on 4/21/16

    Comedian/actor Eddie Izzard makes an interesting point in his 2011 stand up Dress To Kill about communication. Through a (famously misunderstood) historic example of JFK’s 1963 address in Berlin, he illustrates how what you say, is often overshadowed by how you say it. The literal translation of what JFK said could have been interpreted in one of two ways. It could have been interpreted to mean he called himself a jelly doughnut. Because of the powerful way he delivered his message however, and the connection he had crafted with the Berlin crowd, they properly understood his meaning and responded enthusiastically when he declared himself a Berliner at heart.

  1. A Tale of Two Launches

    Posted on 3/3/16

    We’ve launched two projects with NYIT and Philly.com in two weeks and it’s got me feeling reflective. It’s easy to get swept up in the excitement of a launch, especially when I’m so very pleased with the results, but a faithful launch isn’t always certain.

  1. Cautious collaboration

    Posted on 2/11/16

    I’m back in the office today with my head aswim with ideas after attending Owner Summit in Atlanta this past week. One of the topics on everyone’s mind was collaboration.

  1. The news from 2015

    Posted on 12/22/15

    It’s been a busy year for Happy Cog, but it’s never too busy to recognize the people you’ve been fortunate enough to work with, the work you’ve done together with great clients, and acknowledge a happy and healthy 2015.

  1. Where we’re going, we don’t need roads…

    Posted on 10/30/15

    Our work with SuperFriendly and Philly.com is well underway. We’ve shared some insights, and launched our work on a beta site starting with our templates for article pages. We’re receiving valuable feedback and some really positive initial reviews and reactions. I’m so proud of this work and its response, but I keep telling people “Just wait, there’s so much more on the way!”

  1. Show Your Work

    Posted on 7/30/15

    There is no Angie’s List for creative service companies. No IMDb for project credits. No peer review requirements for blog posts. Our industry is out here on its own, and left to act on our collective best behavior.

  1. Don’t Make Me Turn This Project Around…

    Posted on 7/10/15

    As I sit in my living room, laptop open and a Cognition column awaiting my two cent contribution, I listen to the sound of my three children shrieking upstairs. It’s bath time and they’ve been freed from the prisons of their clothing. They may or may not be careening into one another in a darkened second-floor hallway, laughing like maniacs. Parenting, like client services, is the management of the wackiest of variables, people.

  1. Little Wins: Monthly Invoicing

    Posted on 2/19/15

    When I joined Happy Cog there were whispers about the elusive holy grail called monthly billing. It was hardly a new concept, but it was new to us. In theory, monthly billing would keep a regimented stream of cash coming in the front doors, and steady cash flow is almost more important to running a business than overall revenue. But we’d never made the move. We structured contracts so that our deliverable-based invoicing occurred at reasonable intervals, but if deadlines shifted, our payments did too.

  1. Conf Hack

    Posted on 1/15/15

    I don’t attend a ton of large conferences each year. I attend local events, but when I dedicate a few consecutive days to a larger event, I want to make it count. You may do the same—feeling like you only get one shot to attend a conference and learn all you can. Here are some tips I’ve learned for how to make the most out of these unique opportunities.

  1. Taking the Local

    Posted on 6/12/14

    A prospective client recently raised the (periodic) concern that our team wasn’t in close proximity to their headquarters. My reply was thorough: “We have two locations ourselves; successfully working remotely is in our DNA.” “We have a track record of working with clients all over North America and abroad, and a laundry list of client testimonials and references.” “Even when we work with a client in Philadelphia or Austin (where we’re based), those projects behave the same way as when we work with a client in South Dakota. Our process is location-agnostic.” Etc. etc. etc.

    The client seemed to appreciate my response, but in the end, they chose a local firm instead. I missed my opportunity to win that particular project, but the next time our proximity to clients comes into question, I’ll have a different response. My answer should have been simple, concise.

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