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Defining our industry's methodologies, standards, and culture have long been a part of Happy Cog's values.

We started Cognition as a product to offer advice, create a dialogue, and serve our industry and clients to help them with their goals and aspirations.

Learn more about Happy Cog at happycog.com.

  1. Cog 309 DP

    Advice from a Screenprint

    Headshot of Tom McQuaid

    11/3/16

    by Tom McQuaid

    Last month, we Happy Coggers packed up shop and moved into a co-working space down the road. Cutting down on square footage meant saying goodbye to some of the former office’s wall decor (I’ll miss the periodic table of metal bands) but one piece that survived the journey is a framed typographic print by designer Anthony Burrill. You’ll probably recognize it: “Work Hard and Be Nice to People,” a mantra that’s ubiquitous these days, but one that embodies the Happy Cog way nonetheless.

  2. Cog 308 DP

    The Pillars of Operations

    Headshot of Leigh Nash

    10/27/16

    by Leigh Nash

    The greatest thing about working in operations is that it is a necessity in every industry. Your skills are transferrable. For me, getting into operations happened right after college. I started a career in mental health doing one-on-one support and casework at a non-profit. In my role as case worker I realized I was developing operational skills. Casework requires budget management, adherence to private and sensitive information, organizational skills, and great interpersonal skills. I found that I liked using those skills, and eventually, I chose to expand my experience in a different field, but with a focus on operations. The skills I’d developed in casework led me to an operational role with an advertising and branding agency.

  3. Cog 307 TM

    Check Your Design Taste At the Door

    Headshot of Dana Pavlichko

    10/20/16

    by Dana Pavlichko

    Rococo, sequins, Rupaul: The inner-me has a taste for over-embellishment. But as a designer, it’s important I tame this affinity towards razzle-dazzle in my work, which is rarely the best method of visual communication for the task at hand. However, checking my own taste at the door and adapting my voice can sometimes be surprisingly difficult.

  4. Cog 306 TM

    Piracy Ever Follows Innovation

    Headshot of Michael Johnson

    10/13/16

    by Michael Johnson

    For the first time in 120 years, a design patent is being argued in front of the U.S. Supreme Court. It’s the usual suspects. Samsung has appealed a lower court’s ruling that several models of its smartphones violated an Apple design patent. While the outcome of the Court’s decision may very well affect interface design at large, longtime issues with the patent system remain unchallenged.

  5. Cog 305 TM

    Deciphering Goals & Objectives

    Headshot of Dave DeRuchie

    10/5/16

    by Dave DeRuchie

    Recently I’ve noticed that the terms “goals” and “objectives” are being used interchangeably in requests for proposals (RFPs) that we receive. It struck me that writing an article that explains how to differentiate goals from objectives has been tried many times before, but the message isn’t being received. Clients still use them interchangeably, making it difficult to differentiate the broader, more strategic purpose of the project (Goals) from the steps that will be taken (Objectives) to fulfill that strategy. If you receive a request for project work, and your prospect has taken some liberties with the use of goals and objectives, here’s one way to translate them into clear statements you can use to help determine your approach to the project.

  6. PP Cognition

    Custom Attributes for our Spacing Classes

    Headshot of Paul Phan

    9/29/16

    by Paul Phan

    Recently here at Happy Cog, we’ve been using the lobotomized owl selector to handle vertical spacing between elements. Up until now, we’ve been adding a class of `.spacing` on a container to create equal spacing between all of its direct child elements.

  7. Cog 302 DP

    Good Questions: Why We Prize Project Definition

    Headshot of Rawle Anders

    9/22/16

    by Rawle Anders

    They say the smartest students are the ones who ask the most questions. As a kid, that didn’t make a lot of sense—you think you look vulnerable—but with every answer you get, you’re more informed, wise, and empowered to keep learning.

  8. Cog 301 DP

    Autolayout

    Headshot of Mark Huot

    9/15/16

    by Mark Huot

    I’ve had a love-hate relationship with grid systems over the years. Every system I try to standardize on becomes bloated, forgotten, or yesterday’s news. I find myself constantly switching to the next best thing. What follows isn’t a proclamation that this new system is the best, or that you should drop everything and switch. Instead, allow me to walk you through my grid system evolution so that we may all learn from it.

  9. Cog 300 DP

    R.I.P. Office

    Headshot of Greg Hoy

    9/8/16

    by Greg Hoy

    I turn 47 this week. I think? Sorry. I stopped counting when I hit 21. As I approach the mid-century mark, I’m pretty much reflecting on everything. It’s not really a mid-life crisis (I’m not pondering a Camaro purchase), but more of a “state of Greg” analysis. What have I done well? What have I screwed up? How can I change for the better? How can I make work better for our staff?

  10. Cog 299 DP

    My Shelf, My Self

    Headshot of Tom McQuaid

    9/1/16

    by Tom McQuaid

    I buy books. Antiquated, I know.

    I love the smell. I love scribbling in the margins and dog-earring pages. What I love most, though, is stepping back and looking at what I’ve collected. The obsessive-compulsive organizer in me is satisfied by the neat arrangement of rows; the varying heights, widths, and colors create a rhythm that satiates my desire for visual delight. Some people see my bookshelf and roll their eyes. “You still buy books?” Or worse, “You keep the books you’ve read?”