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Cognition

Articles By:

Dave DeRuchie

  1. Coglaboration

    Posted on 7/23/15

    Like many agencies, Happy Cog works with strategic partners and freelance professionals to supplement resources or to utilize their unique skills for internal or external project work. Finding people you can trust is not always easy.

  1. Celebrate The Process

    Posted on 6/21/15

    Client service is hard, frustrating, emotional, rewarding (sometimes), and challenging. When agency folk get together client stories are shared like a cathartic verbal exchange meant to keep us from attending the next client services anonymous meeting. I’m not condemning the practice, venting is good and there are some absurd stories worth sharing. But venting is a slippery slope. If the only thing coming out of your mouth is negative it may be time to consider an attitude adjustment – don’t condemn the process, celebrate it!

  1. The Detail-less Project Plan

    Posted on 4/10/15

    The meeting started 15 minutes ago and all I can think about is how humane cyanide might be at this point in time. If the look in our project team’s eyes are any indication, oh wait, I can’t see their eyes, because they’re rolling back into their heads as the project manager calls everyone’s attention to task 231, WBS ID 2.3.5!

  1. Let Your Values Be Your Guide

    Posted on 1/22/15

    It’s easy to forget your company values when you move through your day-to-day responsibilities and rush to forecast and plan for your next business milestones. But, discarding (if only for a moment) the values that make your company what it is can lead to dissatisfaction within your team. Preserving your values is an everyday task, and it should extend across other aspects of your business: growth planning, hiring practices, and how you communicate with your team.

  1. Ready. Launch. Update!

    Posted on 5/2/13

    The ability to update a website based on current information is often overlooked by clients and vendors alike. This may be the most missed opportunity in what we do.

    Get Ready to Get Ready

    When we start a redesign project, the possibilities for what the new site can be seem endless, but project work is often based on the best information available at the time. We strive to balance information requirements and business objectives with time and budget constraints. We adapt our approach as we learn more through the project. When it comes time for launching our client’s site, ultimately, both parties make sacrifices, and some requirements may not make it into the initial launch.

  1. Pornography: Setting the Standard

    Posted on 10/11/12

    If you’ve surfed the web, you’ve likely stumbled upon adult content or some reference to it. For the purpose of this article, I’d like to ignore the content shown on adult sites in favor of the content type, video, which makes these sites relevant to hosting and hosting issues. Adult content can be traced back to the early 1980s (when dial-up bulletin board systems served all the illicit content), so it’s safe to say it has been a part of the internet from the start. Neither Happy Cog nor Happy Cog Hosting work with sites that serve or publish adult content, but wherever you stand on the morality of porn, it is enlightening to consider the role it has played in shaping standards for online commerce and the way hosting providers do their jobs.

  1. Hi. We’re Happy Cog Hosting. It’s Nice to Meet You, Again!

    Posted on 6/21/12

    In March of 2011, Happy Cog expanded its offerings by launching a high-end hosting service. With the help of many (see whose back we got), our introduction to hosting began. As with any new business, nothing is easy. When this service began we knew what we wanted to offer because we knew what we sought when evaluating a hosting provider.

  1. Please Put Down the Device & Let’s Just Talk

    Posted on 2/23/12

    Warning, if you are reading this in a meeting STOP! Put down your mobile device or laptop and slowly lift your head and eyes upward until you see (and hear) the person speaking!

  1. Follow That Requirement

    Posted on 10/6/11

    If you’ve taken part in any sort of web project, you have hopefully defined, referenced, and/or tested a requirement. You’ve also felt the impact of requirements gathering on your work. A good requirement can make your job easier by taking the mystery out of what is needed. A bad requirement can lead to more work, or even wasted effort. I explored how to mine for detailed requirements in Questioning (the) Authority. In the year since I wrote that article, I’ve wrestled with how to manage the natural evolution of business requirements to functional requirements as you progress through a project. How do you create traceable requirements?

  1. The Cult of Personalities

    Posted on 6/9/11

    In a service industry like ours, we work with a lot of people. Certain people bring out the best in us; others, not so much. Consider your last difficult workplace exchange. How would that encounter have been different if you had a better sense of your own personality? What if you understood the person you shared the encounter with better?

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