High fives all around—you’ve just launched another website. It’s truly cathartic when a team’s work fulfills the goals and objectives of a project. But as the project lead, if someone asked, “How much profit did your team generate?”, would you know the answer?
Ideally, you would, because you’ve been keeping track of your costs over the past months. Evaluating project profitability as your project progresses enables you to monitor hours used and assess the efficiency of your project process so you can make strategic adjustments.
If you haven’t been tracking costs incrementally, it’s not too late to make sense of the numbers. Determining project profitability in a digital agency, or really any service-based business, comes down to understanding your costs. Let’s break down one way to determine profitability for a project team, based on time-tracking data.
The digital design space is unique, because it is an industry of largely positive dialogue and sharing. We collectively care about the web, so we want to help our clients solve their digital and/or content-related problems. Ultimately, as vendors and practitioners, we’re in this together.
As many of you may know April is Autism Awareness month. As noted on the Autism society’s website: “Nearly a quarter century ago, the Autism Society launched a nationwide effort to promote autism awareness, inclusion and self-determination for all, and assure that each person with ASD is provided the opportunity to achieve the highest possible quality of life.”
In a mad dash to join all things product many are taking their design or development talents to
South Beachthe product space. Why the exodus? Curiosity led me to ask former digital agency practitioners representing design, development, and business analytic practice areas why they left agency life to pursue product work.
The beauty of web was pure once
Design and dev in an unexplored medium
A true alternative to corporate tedium
A rise to type, deservedly so
Was anyone sad to see Comic sans go?
Like many agencies, Happy Cog works with strategic partners and freelance professionals to supplement resources or to utilize their unique skills for internal or external project work. Finding people you can trust is not always easy.
Client service is hard, frustrating, emotional, rewarding (sometimes), and challenging. When agency folk get together client stories are shared like a cathartic verbal exchange meant to keep us from attending the next client services anonymous meeting. I’m not condemning the practice, venting is good and there are some absurd stories worth sharing. But venting is a slippery slope. If the only thing coming out of your mouth is negative it may be time to consider an attitude adjustment – don’t condemn the process, celebrate it!
The meeting started 15 minutes ago and all I can think about is how humane cyanide might be at this point in time. If the look in our project team’s eyes are any indication, oh wait, I can’t see their eyes, because they’re rolling back into their heads as the project manager calls everyone’s attention to task 231, WBS ID 2.3.5!
It’s easy to forget your company values when you move through your day-to-day responsibilities and rush to forecast and plan for your next business milestones. But, discarding (if only for a moment) the values that make your company what it is can lead to dissatisfaction within your team. Preserving your values is an everyday task, and it should extend across other aspects of your business: growth planning, hiring practices, and how you communicate with your team.
The ability to update a website based on current information is often overlooked by clients and vendors alike. This may be the most missed opportunity in what we do.Get Ready to Get Ready
When we start a redesign project, the possibilities for what the new site can be seem endless, but project work is often based on the best information available at the time. We strive to balance information requirements and business objectives with time and budget constraints. We adapt our approach as we learn more through the project. When it comes time for launching our client’s site, ultimately, both parties make sacrifices, and some requirements may not make it into the initial launch.