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Cognition

Articles By:

Dave DeRuchie

  1. Ready. Launch. Update!

    Posted on 5/2/13

    The ability to update a website based on current information is often overlooked by clients and vendors alike. This may be the most missed opportunity in what we do.

    Get Ready to Get Ready

    When we start a redesign project, the possibilities for what the new site can be seem endless, but project work is often based on the best information available at the time. We strive to balance information requirements and business objectives with time and budget constraints. We adapt our approach as we learn more through the project. When it comes time for launching our client’s site, ultimately, both parties make sacrifices, and some requirements may not make it into the initial launch.

  1. Pornography: Setting the Standard

    Posted on 10/11/12

    If you’ve surfed the web, you’ve likely stumbled upon adult content or some reference to it. For the purpose of this article, I’d like to ignore the content shown on adult sites in favor of the content type, video, which makes these sites relevant to hosting and hosting issues. Adult content can be traced back to the early 1980s (when dial-up bulletin board systems served all the illicit content), so it’s safe to say it has been a part of the internet from the start. Neither Happy Cog nor Happy Cog Hosting work with sites that serve or publish adult content, but wherever you stand on the morality of porn, it is enlightening to consider the role it has played in shaping standards for online commerce and the way hosting providers do their jobs.

  1. Hi. We’re Happy Cog Hosting. It’s Nice to Meet You, Again!

    Posted on 6/21/12

    In March of 2011, Happy Cog expanded its offerings by launching a high-end hosting service. With the help of many (see whose back we got), our introduction to hosting began. As with any new business, nothing is easy. When this service began we knew what we wanted to offer because we knew what we sought when evaluating a hosting provider.

  1. Please Put Down the Device & Let’s Just Talk

    Posted on 2/23/12

    Warning, if you are reading this in a meeting STOP! Put down your mobile device or laptop and slowly lift your head and eyes upward until you see (and hear) the person speaking!

  1. Follow That Requirement

    Posted on 10/6/11

    If you’ve taken part in any sort of web project, you have hopefully defined, referenced, and/or tested a requirement. You’ve also felt the impact of requirements gathering on your work. A good requirement can make your job easier by taking the mystery out of what is needed. A bad requirement can lead to more work, or even wasted effort. I explored how to mine for detailed requirements in Questioning (the) Authority. In the year since I wrote that article, I’ve wrestled with how to manage the natural evolution of business requirements to functional requirements as you progress through a project. How do you create traceable requirements?

  1. The Cult of Personalities

    Posted on 6/9/11

    In a service industry like ours, we work with a lot of people. Certain people bring out the best in us; others, not so much. Consider your last difficult workplace exchange. How would that encounter have been different if you had a better sense of your own personality? What if you understood the person you shared the encounter with better?

  1. A Method(ology) to our Madness

    Posted on 2/17/11

    In some circles, the words “waterfall” or “agile” can ignite a spirited discussion about which methodology is better. But is a methodology truly what makes a project successful? I say no. When it comes right down to it, you need to do what works for you, your client, and your project. Learning to adapt the way you work to meet the goals of a project might be tough, but sorting out the details from the start is a formula for success that you and your client can feel good about.

  1. Questioning (the) Authority

    Posted on 11/4/10

    The success of any project hinges upon your ability to extract information from people. I’m not talking about summary-level information, I’m talking about the microscopic stuff. It’s harder than you might think.

    The reason for this may be best identified by a Hungarian–British polymath named Michael Polanyi who wrote a book called “The Tacit Dimension” in 1967. It is an overview of something he called “tacit knowledge,” which is the belief that creative acts (especially acts of discovery) are charged with strong personal feelings and commitments.

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